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Opted Out Prospects Can Now Receive Autoresponder Emails
Previously, when a prospect had opted out from receiving email, it sometimes would prevent them from receiving emails they really did want. For example, if a prospect submitted a form to download a...
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“Save as Draft” Button Added to All Steps of the New Email Wizard
We’re always looking for ways to make the email creation process as painless as possible. One piece of feedback we received is that you’d like the “Save as Draft” button more readily available to save...
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Automation in the Age of Personalization [INFOGRAPHIC]
As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.In exchange for personal information, purchase history, and...
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88 Acronyms for Online Marketers
We’ve all been there.You’re sitting in a meeting and someone throws out a 3-letter acronym, and you spend the next five minutes nodding along while secretly racking your brain and searching for context...
View ArticleUpcoming Webinar: Getting Consistent Results with Online Video
Date: May 9, 2013 Time: 2:00pm EDTDescription: It’s easy to get excited about web video. We saw the Dollar Shave Club video go viral and put them on the map. And we’ve thought about how our business...
View ArticleContent Marketing Lessons Learned from…Video Games? (Part 2)
In a post last week, we covered some of the parallels between video games and content marketing — and thus, our “Content Marketing Lessons Learned from Video Games” series was born.Whether you’ve...
View ArticleThe Importance of Customer Testimonials
When companies want to spread the word about their products and services, where do they generally turn?Social media.Sites like Twitter, Facebook, LinkedIn, and Google+ have proven that they’re...
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The Secret to Justifying Marketing Automation to C-Suite Executives
The following post was submitted by Ian Michiels, Principal & Managing Director at Gleanster Research. For more on this study, please check out Pardot and Gleanster’s joint webinar on the topic,...
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Is Your Social Media Out of Control? [Slideshare]
Social media can be dangerous for marketers, but not in the way that you might think.While social media can be a big liability for large brands with a habit of saying the wrong thing, it can also be...
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Your Essential Landing Page Checklist
Landing pages are tricky; there’s no doubt about that. And unfortunately, there’s no set formula to help you get it right. But does that mean you should lose hope? Of course not!While there may not be...
View ArticleUpcoming Webinar: Marketing Automation & CRM: Terrible Twosome or Dynamic Duo?
Date: May 16, 2013 Time: 2:00pm EDTDescription: From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s...
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Where Video and Content Marketing Meet
What’s the first thing you think of when you hear the term “video marketing”?If it’s an Old Spice commercial, the Dollar Shave Club, or another viral video with millions of hits, you’re not alone. But...
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4 Ways to Cater to the Modern Consumer
We’ve written several times about the changing preferences of the modern-day consumer, and how these preferences are rendering the traditional sales funnel obsolete. In our multi-channel marketing...
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CRM & Marketing Automation 101 [Checklist]
As marketers (and particularly as those who skew towards the creative end of the spectrum), we’re perpetually fascinated by the psychology behind what we do: what motivates our audience, what grabs...
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Become a Superhero Marketer With Marketing Automation
The modern marketer has some impressive powers.From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern...
View Article10 Steps to Pass Marketing Automation 101
If you’re just getting started with marketing automation, then you’re probably ready to begin learning how you can use it to strengthen customer relationships, improve lead generation, and boost ROI....
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Modern Marketing: A Bold New Frontier [INFOGRAPHIC]
The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and...
View ArticleUpcoming Webinar: Marketing Metrics – The Smart Marketer’s Advantage
Date: May 23, 2013 Time: 2:00pm EDTDescription: Marketers turn to many different marketing channels in today’s marketing world to increase visibility for their company and company’s products. So, which...
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6 Creative Ideas for Your Next Webinar Series
Webinars are one of our favorite content marketing tactics at Pardot, and for good reason. For businesses looking to expand thought leadership within their industry, webinars are a cost-effective...
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The Seven Deadly Sins of Email Deliverability [CHECKLIST]
The modern-day marketer has more tasks to juggle than ever before — not to mention the fifty billion best practices to keep in mind while performing each of these tasks. But if there’s one thing that...
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