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How Foursquare is Staying Relevant with Automation Technology
Over the past few months we’ve covered a number of the world’s biggest names and how they are using marketing automation technology (or specific aspects of automation) to thrive in their industry. Past...
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Why Marketing Automation is the Perfect Complement to Your CRM
CRM. Marketing automation. What’s the difference? And why in the world would you ever need both?Great questions. While Customer Relationship Management (CRM) tools and marketing automation systems are...
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We Need Your Help with Our Q2 Survey!
With modern marketing evolving so quickly, it’s important to take a step back from time to time to review our best practices and make sure they are still, in fact, best practices.That’s why, this...
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How to Use Slideshare for Serious Marketing Results
Slideshare is a lot like Google Plus.Most marketers have tried it, but not many are sure what to do with it. Slideshare stands quietly on the sidelines of most marketing operations, never really...
View ArticleIntroducing Pardot Professional Services
Back in early November we quietly introduced something to Pardot that we think will have a positive, lasting impact on our clients – a professional services team.You can see what we’re up to in the...
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The Key to Great Webinars? Organization
If you’ve ever planned, promoted, and executed a webinar, you know that it is no small feat.Webinars have become a go-to tool for marketing departments in every industry. They allow easy access to a...
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Announcing the Speaker Lineup for the B2B Inspiration Tour
Pardot is hitting the road!This May and June Pardot is traveling to four major cities around the nation to help inspire B2B Marketers to reach new heights in their daily marketing practices. With less...
View Article3 (More) Unconventional Uses of Drip Campaigns
Automated drip nurturing is often one of the most alluring features of marketing automation for potential buyers, and understandably so. The concept of allowing cold leads that may otherwise have been...
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Wistia connector: video tracking
We are excited to release a connector with one of our favorite companies, Wistia. They make it incredibly easy to upload, embed, and track videos on your website and are constantly innovating in the...
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Is Long Content King?
More than once on this blog, we’ve sung the praises of writing short, simple and to-the-point blog posts. And the case for brevity is a strong one: today’s marketers are juggling more tasks than ever...
View ArticleUpcoming Webinar: Drip Campaigns – Harness the Power!
Date: April 25, 2013 Time: 2:00pmDescription: One of the most powerful tools that marketers have at their disposal today is the incredibly versatile drip campaign.Drip campaigns give you so many...
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Marketing Automation: The Key to Trade Show Success
It’s springtime, which means we’re right in the middle of the spring trade show season — and the fall season is right around the corner. If you’re like a lot of B2B companies, you’re probably caught in...
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3 Things You Need to Stop Doing at Trade Shows
In a B2B marketing environment that has new channels and tactics added almost daily, trade shows are nothing new. But if you think this means your trade show strategy doesn’t need an update, you’re...
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Why Marketers Can’t Afford to Ignore Usability
There’s no question that the world of online marketing has become an increasingly visual place. The demand for infographics is booming, promotional emails are graphics-heavy, and websites aren’t...
View ArticleUpcoming Webinar: 5 Ways to Effectively Leverage Your SEO Efforts
Date: May 2, 2013 Time: 2:00pmDescription: Creating the visibility for your company and products gives you the opportunity to travel many avenues in marketing. One of the most useful and most important...
View ArticleContent Marketing Lessons Learned from…Video Games? (Part 1)
In 2012, more than 200 million Americans were playing video games. And I’m willing to bet that at some point in your life, you’ve played them too — whether you were a hardcore gamer as a child, dabbled...
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The 2013 B2B Inspiration Tour [INFOGRAPHIC]
The first ever Pardot B2B Inspiration Tour kicks off next week here in Atlanta, and we already can’t wait to get started! With hundreds of talented marketers already registered, this will be one of...
View ArticleExactTarget, Pardot and Our Bold Vision for Lead Management
Last week Gartner published a Magic Quadrant report and positioned ExactTarget’s Pardot marketing automation a “Visionary” in CRM lead management. This is a great accomplishment that we believe...
View ArticleAward-Winning Culture Scores Pardot ‘Best Workplace’ Honor
This past week, Pardot was named Atlanta’s best place to work in the small business category for the second consecutive year, an honor presented by the Atlanta Journal-Constitution’s “Top Workplaces”...
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Are You Ready for Marketing Automation?
Picture this: You’re a marketer working for a software technology company (this isn’t sounding too far-fetched yet, right?). On a daily basis, you and your team handle your company’s email marketing,...
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