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How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups
Does a good proportion of your business come from renewals? Do you ever worry that you’re letting renewal business slip through the fence? Do sales managers struggle to gain visibility into the hard...
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Pardot Security and Privacy: Our Commitments to You
Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that...
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How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to...
It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and...
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The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking...
At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals...
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Pardot Summer ‘21 Release: New Feature Round-up
This spring, I was thrilled to be named general manager for Salesforce Pardot — one of the fastest-growing marketing automation platforms in the B2B space. I’m a product person at heart, and I...
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Pardot’s New AI Feature Can Help You Boost Email Engagement
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on in the morning, at lunchtime, and when my afternoon...
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Why Customer Service Should Be Part of Your B2B Marketing Strategy
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the...
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Apple’s New Privacy Features: What to Expect and How Pardot Customers Can Adapt
At Salesforce Pardot, we go out of our way to be a privacy champion, providing you the marketing tools you need to be compliant and putting ethics and trust at the forefront of our values. For...
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Power Up Salesforce Pardot with These AppExchange Apps
This piece was originally published by AppExchange on Medium. Our community knows that AppExchange is all about doing more with Salesforce. Whether you’re looking for a solution with no code, low code,...
View ArticleYour Guide to 3 Perfect Days of ParDreamin’
Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking...
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