Modern Marketing: The Next Generation [Slideshare]
This past weekend, the newest installment of the Star Trek franchise warped its way to over $70 million at the box office, once again showing the appeal of new characters, new technology, and new...
View ArticleHow Hollywood Predicts Your Content’s Success
Most content creators are hiding a secret: they have absolutely no idea how well their content will do.They do the research, their post has some interesting points and useful takeaways, but once they...
View ArticleLondon and Toronto User Group Meetings – Q2 2013
Calling all clients and partners in the London and Toronto areas! We are excited to invite you to the Q2 2013 London and Toronto User Group meetings, to be held in June, 2013.These meetings are great...
View Article3 Important Marketing Lessons Learned from Reddit
The front page of the internet.It has a nice ring to it, doesn’t it? For those who don’t recognize the slogan, it belongs to Reddit — a social news and entertainment website that allows registered...
View ArticleUpcoming Webinar: Social Marketing and Selling…Without Being Creepy
Date: May 30, 2013 Time: 2:00pm EDTSocial media plays a huge role in establishing and nurturing relationships in today’s marketing and sales worlds. Used correctly, social media is a great enablement...
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4 1/2 Tools to Help Keep Your Database Clean
For those of you who attended last week’s webinar, Marketing Automation and CRMs: Terrible Twosome or Dynamic Duo? (and for those of you who didn’t, you can find the recording here), you may remember a...
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Email Deliverability 101
We’ve talked a lot about email deliverability recently, and while deliverability scores may not be the most exciting topic to talk about, there are few topics that are as important to the reputation of...
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When Marketing Automation Can’t Help
We are becoming the generation of quick fixes.The internet has created an ever-evolving database of information and solutions to any problem we might encounter, and it is all neatly organized and...
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Set a different reply-to address in all emails
We just made life a little easier with the option to include a separate “reply-to” address when sending out emails. No one likes getting a slew of out-of-office emails after your latest email blast....
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10 Common Email Mistakes (And Likely Reactions) [GIFs]
When it comes to email marketing, it seems like marketers are having trouble learning from their mistakes.Search the internet for “Worst Email Marketing Mistakes” and you’ll find content from over 10...
View ArticleUpcoming Webinar: Agile Marketing – The Balancing Act
Date: June 6, 2013 Time: 2:00pm EDTBalancing the many avenues of marketing has become quite a challenge for today’s marketing departments. What initiatives are most important, which marketing avenues...
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Looking for Some Inspiration This Month?
Our first ever B2B Inspiration Tour draws to a close this month with our final event in Seattle on June 11, and we wanted to take a moment to look back at the success of our first three events and...
View ArticleUsing Psychology to Increase Conversions [White Paper]
The marketing discipline is moving at breakneck speed right now. New channels are added daily, new techniques are changing daily responsibilities, and new strategies are changing the way marketers...
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The Psychology of Conversions [INFOGRAPHIC]
The amount of emphasis put on leads these days is staggering. Sales is constantly demanding more, marketers are always trying new ways to find them, and a large part of marketing success is tied to the...
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The 12 Dos and Don’ts of Email Subject Lines
Spoiler alert: there’s no silver bullet for subject lines.Even email marketing companies like Litmus and Mailchimp have openly admitted that there’s no secret to crafting subject lines that will...
View ArticleComing Soon: Changes to How Email Opens Are Calculated
We wanted to let you know about an exciting new improvement to our email reporting that we are implementing starting Monday, June 10.Currently, because of the way that email opens are measured, it’s...
View ArticleUpcoming Webinar: Design a B2B Lead Gen Program-Build, Drive & Automate
Date: June 13, 2013 Time: 2:00pm EDTLead generation is the basis for driving visibility for companies and products. So many steps to complete – it can become a little overwhelming and even complex at...
View ArticleThe Creepy Factor in Modern Marketing
It’s one of the greatest paradoxes of online commerce: we all love the personalized advertising that tracking allows, but no one, and I mean no one, wants to feel tracked.As marketers and as sales...
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7 Tips for that Perfect Call to Action [TIP SHEET]
The call to action.Such a simple phrase, and yet it can make or break your landing page. If your call to action doesn’t properly convey your value proposition, or starts with a generic “Download” or...
View Article3 Marketing Automation Features to Stop Avoiding
So you finally took the plunge and purchased marketing automation … six months ago.By now, you’ve integrated your CRM, set-up a few basic drip nurturing campaigns, figured out how to effectively...
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