Date: May 16, 2013
Time: 2:00pm EDT
Description: From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s marketing world! Organization, process, optimization – all of these are keys to improving your marketing automation efforts and capitalizing on all that marketing automation and your CRM have to offer.
No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind! Kathryn Honderd, Services Manager at Pardot, An ExactTarget Company, has some surprising ways that can help you get even more (yes, more!) out of your marketing efforts with the “dynamic duo” of marketing automation and your CRM. Get the inside scoop from a marketing automation services master herself about:
In this webinar we are going to show how you can use the unique characteristics of video to:
- Choosing a New System – Learn how to give your current process a thorough “once-over” and use this information to establish your shopping list
- Implementing / Integrating a System – Learn what to do – after you’ve made the big purchase
- Optimizing an Existing System – Learn how to maximize your current process approach and bring marketing and sales together – how to play “nice” and get things done
Encore presentation from March, 2013.
Your Speaker:
Kathryn Honderd, Client Services Manager – Pardot, An ExactTarget® Company