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Happy Birthday, Email!
Happy birthday, email! This month marks the transmission of the very first email, so I figured I’d take some time in today’s post to take you into a bit of the history of email and some thoughts on the...
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3 Keys to Connecting with Buyers More Effectively
Connecting with the buyer: it’s the ultimate goal for both marketing and sales, but what does it really entail? How do you ensure every connection is meaningful and instrumental in moving your buyer...
View ArticleDeveloping Outstanding Internal Customer Service
Providing good customer service is important not only to our Pardot customers, but internally to our co-workers as well. I believe that a huge factor in being able to deliver outstanding external...
View ArticleLive Studio Broadcast: Maximize Your Marketing Efforts for Huge End-of-Year Wins
Every fall you hear people complaining about holiday decorations hitting stores before we’ve even had the chance to go trick-or-treating. Sure enough, on my last Target run I noticed a modest section...
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3 Aspects of Your B2B Marketing You MUST Start Optimizing
Over the past few weeks, we’ve been publishing best practices to help you get the most out of your Dreamforce experience. Our mission has been to provide tactical takeaways that you can put to use at...
View ArticleHow to Perfect Your Lead Generation Strategy (Part 1): Attract a Ton of Leads
David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part one of three on lead...
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How to Find Your Perfect Email Send Time [Worksheet]
“What time should I send my B2B marketing emails?” At Pardot, that’s a question we hear a lot — but there’s no “one size fits all” answer. Fortunately, however, it’s actually very simple to get an...
View ArticleFast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and...
Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of...
View ArticleHow to Perform Your Own Pardot Marketing Automation Audit (Part 1)
The following is part one in a two-part series on performing a marketing automation audit with Pardot. One of the best ways to maximize your use of Pardot is to understand what you are currently using...
View ArticleHow to Avoid the 9 Circles of Email Hell
Happy (almost!) Halloween! I love October — it’s definitely the best month of the fall season. All the leaves are just starting to turn colors, the weather’s perfect for a pumpkin spice latte (judge...
View ArticleHow to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity
David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead...
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3 Scary Good Halloween-Themed Marketing Tactics
Marketing around any holiday can be a little tricky. Some people cringe at Memorial Day sales that have nothing to do with the holiday itself, while others roll their eyes when companies try too hard...
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How to Build a Killer Landing Page
Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you...
View ArticleHow to Perform Your Own Pardot Marketing Automation Audit (Part 2)
Understanding what you are currently using well and which areas you could improve upon in your Pardot account is key to improving your overall ROI of your marketing automation investment. One of the...
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Improved Salesforce Connector Updates: Bidirectional Sync and Merge/Delete...
We’re excited to announce several new updates to our Salesforce connector: an improved bidirectional sync and the ability to automatically delete or merge prospects if the corresponding records in...
View ArticleHow to Perfect Your Lead Generation Strategy (Part 3): Love Your Existing...
David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part three of three on lead...
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Salesforce Announces New Gmail Integration, New Reporting Dashboards and...
B2B marketers are constantly telling us that the number one thing they want is to better engage buyers who remain anonymous for the majority of the sales cycle. In fact, 65-percent of B2B buyers only...
View ArticleNew Configurable Cookie Duration
Today we’re releasing a small but mighty new feature that will allow Admin users to configure the duration of the cookies set in Pardot. This will ensure that cookie duration is compliant with data...
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A Day in the Life of a Sales MVP [Infographic and E-book]
Top-performing sales reps know something you don’t. We’re here to let you in on their secret. As you may already be aware, the key to sales success is simple: be first, be relevant, and be...
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Your Essential Website Launch Checklist
The launch or re-launch of your company website is a huge and exciting milestone (albeit a daunting one). It marks a new beginning for your brand. Your new website will also determine your potential...
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