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Another Win for the Sales-Marketing Power Couple
If you’ve been following our blog in recent weeks, you’re familiar with the story of Anna and James — our hypothetical power couple who demonstrate for all of us what sales-marketing alignment ought to...
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The 411 on the Pardot Client Experience at #DF15
At Pardot we love our customers, and one of our favorite parts of Dreamforce is getting to spend time with so many of you. A close second to meeting with you ourselves is helping you connect with each...
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How to Adapt to the Modern Buyer [An Interview with Jill Rowley]
“The successful modern sales professional is an information concierge, a content connoisseur — someone who has deep subject-matter expertise on the buyer and the world in which the buyer exists.” –...
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Lead Management for the Complex Sale [featuring Brian Carroll]
Editor’s note: The following is a guest post from Brian Carroll, Chief Evangelist at MECLABS and former CEO of InTouch, as a teaser for his session at Dreamforce next week. Author of the bestseller,...
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The 411 on Pardot at #DF15
Welcome to Dreamforce 2015! We’re so thrilled that it’s finally here, and even more thrilled to show you all the exciting plans we’ve put together for the big week! Let’s take a quick look at all the...
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The #DF15 Tuesday Roundup: Pardot Edition
The Pardot team officially kicked off an exciting #DF15 today, and just like that our best Dreamforce ever is off and running! Take a look at our quick recap below. Roadmaps and Big Product...
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The #DF15 Wednesday Roundup: Pardot Edition
“There’s a gap between customers and companies, and that’s why we’re all here — to fill that gap.” – Marc Benioff The day started with lines out the door at our B2B Marketers Cafe at the Grove and...
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The #DF15 Thursday Roundup: Pardot Edition
Last night, Pardot hosted our Shaken Not Stirred: License to Sell party that had party-goers lined up around the block. With Thomas Middleditch, Kumail Nanjiani, and Martin Starr of HBO’s Silicon...
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Your Post-Dreamforce Toolkit #DF15
What a week it has been! If you’ve been following our blog, you probably noticed that we were knee-deep in all things Dreamforce last week. (If you weren’t able to make it out to the conference, check...
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Life After Dreamforce: Keep Your Social Media Buzz Going
Live events like Dreamforce are a hugely important component of a B2B marketing strategy for one major reason: in-person interactions. There’s no real replacement for having a face-to-face conversation...
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8 Ways to Improve Your B2B Marketing Strategy
Whether you’re just getting back from Dreamforce or you’re working to achieve your end-of-year B2B marketing goals (or both!), one thing is certain: you’re constantly working to improve your efforts....
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How to Solve 3 Common Business Challenges Using Marketing Automation
Whether you feel overworked, are frustrated by boring meetings, or struggle with creative problem solving, there’s always a hurdle to jump over in the business world. While marketing automation may not...
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HTML vs. Plain Text Emails: Which Option Is Best?
The debate continues over whether HTML or plain text reign supreme in the email landscape. While reputable sources like Litmus claim that plain text emails are more important than ever, others argue...
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September Marketing Roundup: Facebook, AdWords, & Twitter Updates
September has been a crazy month for the tech and marketing industries. Over 150,000 people from 78 countries congregated in San Francisco for the largest Dreamforce ever. Apple held its annual autumn...
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8 Ways to Drastically Improve Your B2B Conversion Rates
Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that...
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9 Creative Ways to Use Pardot Automation Rules
Marketers, what parts of your day-to-day you would like to automate if you could (lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, etc.)? Pardot’s...
View ArticleTop 5 Highlights from Pardot’s #DF15 Keynote Session
As much as we would have loved for all of our friends, clients, and employees to make it to our keynote session at Dreamforce, we know that’s not exactly a reality. Fortunately, we’re bringing the...
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How to Plan for Success with Marketing Automation
So, you’ve signed the contract. You have marketing automation. What next? How do you make the exciting things that you saw in the demos a reality for your business? Marketing automation is a powerful...
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3 Key Predictions for the Future of Sales and Marketing Alignment
Over the past few weeks, we’ve explored some of the stories of Anna and James, a marketing and sales “power couple” using Pardot and Salesforce Engage to work together and win together. But their...
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Creating a ‘Delicious’ Engagement Opportunity with SnapApp: A Case Study
Our team at Pardot is in the somewhat unique position of being marketers marketing to other marketers, and we are always looking for new ways to inspire customers. Dreamforce is one of our favorite...
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