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Why Is Your Email Being Reported as Spam? (Part 2)
Two weeks ago, I wrote about one of the main reasons that emails get reported as spam (“I didn’t sign up for this!“). Today, we’ll be covering the second set of reasons for why someone reports spam,...
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How to Plan and Conduct Successful User Testing [Expert Interview]
Throughout the course of our summer camp series, we’ve covered popular marketing topics like lead nurturing and reporting, as well as other tech subjects like website design and product testing. Today,...
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5 Must-Attend Pardot Sessions at #DF15
With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most...
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How to Deal with 3 Common Digital Marketing Mistakes
Everyone makes mistakes at work, but marketers tend to make them a little more publicly than most. While these mistakes can be embarrassing, they’re definitely not the end of the world. The key is to...
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How to Use Marketing Automation with a Small Marketing Team [Expert Interview]
Meet Laura.Well, hard to believe, but it’s time for us to wrap up our Summer Camp stories, and we’ve brought in a very special guest for our final post! Meet Laura Horton, Pardot’s very first marketing...
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New “Sync Salesforce Engage Emails” Connector Setting
Following on our recent update to Salesforce Engage Campaigns, we have another exciting update for our Engage users.We’ve added a new connector setting that will allow marketers to log Salesforce...
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A Day in the Life of a Sales-Marketing Power Couple
Let me tell a story about Anna and James.Why am I telling you a story on a B2B marketing automation blog, you ask? Because it’s a heck of a lot more interesting than a list of product features and...
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Come Party with Pardot at #DF15
Hi there Pardot blog readers!My name is Shannon, and I am head of the Pardot Marketing Department. Not sure what it says that the first time my team lets me blog is when we’re talking about parties,...
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The 2015 State of Sales [Infographic]
Sales professionals know that the world of sales is changing — fast. New technology is being released at an unprecedented rate. The line between sales and marketing is blurring, and the two departments...
View ArticleWhy Is Your Email Being Reported as Spam? (Part 3)
Today, we’ll be covering the final topic in my three-part series on spam complaints: issues with unsubscribing. This is one of my favorite topics, as I tend to enjoy going after senders for making...
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5 Reasons to Check out the New B2B Marketers Cafe at #DF15
One of the best parts of Dreamforce is connecting with others in your field to learn, network, and share creative ideas (plus a drink or two). But with more than 150,000 registered attendees and a...
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Create Prospect When Email is Added in Salesforce
Today we are releasing a highly-requested update from our Idea Exchange! Now, our Salesforce connector will automatically create prospects in Pardot if an email address is added to an existing lead or...
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Your How-To Guide of Expert Marketing Advice [Summer Content Series Wrap-Up]
If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked...
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Back to School for Marketing & Sales: 18 Resources for B2B Professionals
Every time I see a yellow school bus driving through my neighborhood, I get a twinge of nostalgia and the sudden urge to sharpen a No. 2 pencil in an old-school, manual pencil sharpener. (Then I...
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New Full Screen Email Editing Mode
We’re excited to announce a small but mighty new feature (and also another suggestion from our Idea Exchange!) to help improve the email editing experience. This week, we rolled out a new button in our...
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A Week in the Life of a Sales-Marketing Power Couple: Anna’s Story
Last week, I told you a story about Anna and James. Today, that story continues with a closer look at how Anna, in particular, uses the tools at her disposal to work more efficiently throughout the...
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4 Reasons Marketing Teams Are Overworked and Overstressed — & How to Fix It
According to a recent study by Workfront, a project management company based out of Utah, 80% of marketers feel both overworked and understaffed. Yikes. To gain some insight into the stress levels of...
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8 Places to Find Pardot at #DF15 [Map]
We’re officially two weeks out from Dreamforce, which means it’s time to start nailing down your session schedule and thinking about all of the stops you want to make each day between hopping out of...
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New Segmentation Rule and Dynamic List Previews
Over the upcoming weeks, we’ll be rolling out a few changes to Pardot’s segmentation rules and dynamic lists, including new features when you preview your matches. As you can see in the screenshots...
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11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated with Cheesy...
If you’re attending Dreamforce this year, chances are you’ve poked around Agenda Builder and changed your schedule at least a half dozen times. There are so many exciting things going on in four...
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