With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!)
To help you decide which sessions are the best fit for you, we’ve outlined a few of our favorites below, including sessions for new and veteran marketing automation users. Take a look to see which ones pique your interest, and follow the links to reserve your spot!
How to Market and Sell in a Buyer-Driven World: B2B Marketing Automation by Salesforce [Pardot Keynote]
Thursday, 3:00 p.m. – 4:00 p.m.
Only one Pardot session you can make at this year’s Dreamforce? Attend our keynote presentation to learn more about marketing and selling in today’s buyer-dominated world. See where marketers and sales reps are struggling to connect, get an inside look at Pardot and Salesforce, and hear from Stanley Black & Decker’s own Alan English on their experiences with Pardot.
How CareerBuilder Aligns Marketing and Sales to Smash Their Goals
Learn how Careerbuilder is using marketing automation to align the sales and marketing processes around a common business goal to develop a unified sales strategy and drive overall revenue.
Wednesday, 5:00 p.m. – 5:40 p.m.
Wednesday, 3:30 p.m. – 4:10 p.m.
Beyond Lead Nurturing: How Engagement Studio Can Fuel Your Intelligent Marketing
The future of marketing automation is here with Engagement Studio. Companies are increasingly using nurture programs to drive intelligent prospect engagement during the sales cycle, but this is just the tip of the iceberg. Join us to learn how this revolutionary new solution empowers your marketing team to build, test, and report on nurture campaigns like never before. Target your prospects with more personalized campaigns that respond to more than one hundred triggers.
Tuesday, 11:00 a.m. – 11:40 a.m.
Thursday, 2:00 p.m. – 2:40 p.m.
Friday, 9:30 a.m. – 10:10 a.m.
Salesforce on Salesforce: How Salesforce Pardot Does Marketing Automation
Friday, 9:30 a.m. – 10:10 a.m.
Get an inside look at how the Pardot marketing team operates. Join one of our very own internal experts to hear how Salesforce Pardot uses Pardot to drive lead generation, increase the speed of the funnel, and drive sales and marketing alignment within the Salesforce family.
Salesforce Engage: 5 Reasons B2B Marketing Automation Isn’t Just for Marketers
We’ve said it before and we’ll say it again: marketing automation isn’t just for marketers. Learn how your sales department can benefit from Salesforce Engage — a set of marketing automation tools and strategies built just for sales with the power of marketing behind it.
Thursday, 4:00 p.m. – 4:40 p.m.
Tuesday, 12:00 p.m. – 12:40 p.m.
Check out Agenda Builder and select “Pardot” as the product to see a complete list of our #DF15 sessions. We can’t wait to see you there!
