How to Perfect Your Lead Generation Strategy (Part 2): Quality Beats Quantity
David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part two of three on lead...
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3 Scary Good Halloween-Themed Marketing Tactics
Marketing around any holiday can be a little tricky. Some people cringe at Memorial Day sales that have nothing to do with the holiday itself, while others roll their eyes when companies try too hard...
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How to Build a Killer Landing Page
Let’s talk landing pages. While it may not be the most glamorous element of online marketing, the ability to build an effective landing page is downright critical to successful lead generation. But you...
View ArticleHow to Perform Your Own Pardot Marketing Automation Audit (Part 2)
Understanding what you are currently using well and which areas you could improve upon in your Pardot account is key to improving your overall ROI of your marketing automation investment. One of the...
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Improved Salesforce Connector Updates: Bidirectional Sync and Merge/Delete...
We’re excited to announce several new updates to our Salesforce connector: an improved bidirectional sync and the ability to automatically delete or merge prospects if the corresponding records in...
View ArticleHow to Perfect Your Lead Generation Strategy (Part 3): Love Your Existing...
David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part three of three on lead...
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Salesforce Announces New Gmail Integration, New Reporting Dashboards and...
B2B marketers are constantly telling us that the number one thing they want is to better engage buyers who remain anonymous for the majority of the sales cycle. In fact, 65-percent of B2B buyers only...
View ArticleNew Configurable Cookie Duration
Today we’re releasing a small but mighty new feature that will allow Admin users to configure the duration of the cookies set in Pardot. This will ensure that cookie duration is compliant with data...
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Your Essential Website Launch Checklist
The launch or re-launch of your company website is a huge and exciting milestone (albeit a daunting one). It marks a new beginning for your brand. Your new website will also determine your potential...
View Article4 Clever Tricks to Keep Your Inbox Clean
In the course of coming up with ideas and researching fun things to write about for the blog, I often stumble across a number of apps specifically geared toward trying to help people manage their...
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A Day in the Life of a Sales MVP [Infographic and E-book]
Top-performing sales reps know something you don’t. We’re here to let you in on their secret. As you may already be aware, the key to sales success is simple: be first, be relevant, and be...
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3 Ways Small Companies Are Achieving Big Results with Marketing Automation
One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy,...
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5 Questions Marketers Must Answer Before 2016
I heard Christmas music on the radio today, and I’m not even annoyed. It may only be November, but as a marketer, the end of 2015 has been looming on the horizon for a while already. If you work in B2B...
View Article5 Ways Marketing Automation Differs from an Email Service Provider
If you’re evaluating whether or not a marketing automation tool is right for your business, the following question may have come up at some point in your research process: “how does a marketing...
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3 Ways to Increase Engagement with Your Video Marketing
96% of B2B companies are planning to use video in their content marketing over the next year. There’s no doubt about it: “video” is one of the hottest marketing buzzwords in 2015. Marketers everywhere...
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3 Ways to Kickstart Your Content Marketing
The principal objective in content marketing is to drive qualified traffic to your site. After engagement with relevant content, visitors should be asked to supply information that will later be used...
View Article4 Ways the Social Media Landscape Will Change in 2016 — & What It Means for You
It feels like just yesterday that I was putting together this post on content trends for 2015 — and now it’s time to start thinking about trends for next year! We’ve seen some really interesting...
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3 Reasons You Need Naming Conventions in Your Marketing Automation Tool...
Katie Collier, Implementation Specialist at Pardot, shares her expertise on creating naming conventions for all of your assets and campaigns in your marketing automation tool. If you recently...
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Stop Scaring Away Prospective Clients!
We’ve all made embarrassing mistakes at work before. Whether you accidentally tweeted a photo of your dog to your company’s ten thousand followers, or you called your boss “mom,” these mistakes are...
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Yes, You CAN Achieve 100% Deliverability!
One of the most common questions we get as an email service provider is: “Can you guarantee our email deliverability will be high, and what statistics can you provide to support this?” First, it’s...
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