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New List Email Statistics Customizations
Today, we’re releasing a new refresh to our email reporting. The List Email Statistics table will now allow you to customize and filter reporting for all of your sent list emails. You can access this...
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25 Marketing Automation Tips Straight from Sales
Think marketing automation is just for your marketing team? Think again. The reality is that marketing automation plays multiple roles: the marketing team can use it as a tool to bring in leads,...
View ArticleThe Shifting State of Display Advertising in 2016
Display advertising is old enough to buy beer. Back in 1994, the first banner ad hit the web, and the marketing industry was forever changed. Of course, some might say it changed for the worse. The...
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The Top 3 Rules for Becoming a Sales MVP
What are top-performing sales reps doing differently? According to Salesforce’s 2015 State of Sales: When it comes to managing customer relationships, high-performing sales teams use technology to...
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Introducing the New & Improved Complete Guide to Lead Nurturing [E-book]
Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers...
View Article3 Data-Backed Tips for a Winning Content Marketing Strategy
As the new year approaches and you finalize your 2016 content marketing strategy, you’re likely wondering how it stacks up against other B2B companies’ plans. Are you spending enough? Producing enough...
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How to Make a Case for Investing in Marketing Automation
So planning for 2016 is in full effect, you’re evaluating new marketing tools for the new year, and marketing automation is at the top of your list (we’re thrilled to hear it!) — but your upper-level...
View ArticleSubject Lines 101: 5 Examples of Bad Subject Lines
In the course of researching blog topics, a common theme that tends to come up again and again is the topic of subject lines. There are posts on how to write a good subject line, how to write a bad...
View ArticleNew Permission Sets in the Pardot App Exchange Package
We’re constantly looking for ways to make Pardot customers’ lives easier, and we hope this week’s release of new permission sets in the Pardot App Exchange package for Salesforce will do just that....
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The Future of Marketing in 2016 [SlideShare]
According to a 2015 survey of 5000 marketers done by Salesforce, the biggest challenge marketers face is keeping up with trends that will allow them to drive more high-quality leads. Sound familiar? To...
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Call-to-Action Checklist: 6 Tips for Higher B2B Conversions
On average, just 1-4% of B2B landing page visitors convert to leads (BrightInfo). This is understandably discouraging for marketers who have spent countless hours identifying relevant offers, buying...
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New Research: The Customer Lifecycle Marketing Advantage
In recent years there has been an increasing focus on building a marketing strategy that is not focused only on acquisition, but rather on the lifetime journey (and value!) of the customer. Pardot...
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How to Make a Forward-Looking Decision When Investing in Marketing Automation
Last week we talked about How to Make a Case for Investing in Marketing Automation; now let’s talk about what to consider when picking the right vendor for your needs. As we’ve noted before, choosing a...
View Article7 Handy Marketing Automation Features to Start Using Today
When we look at how our clients are using marketing automation, we see a few common trends. Features like lead nurturing, email marketing, and campaign management are used across the board — but what...
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How to Send the Right Content at Every Stage of the Sales Cycle
67% of B2B marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more. (DemandGen) It’s a significant stat,...
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5 Formulas for Highly Shareable Blog Post Headlines
Writing Good Headlines I easily could have made that the title of this blog post — but then you wouldn’t be reading it right now. The word “writing” is passive, “good” is vague and bland, and the title...
View ArticleSubject Lines 102: 5 Reasons Everyone Is Reading This Blog Post Except You...
This post is a follow-up to our recently published article, Subject Lines 101: 5 Examples of Bad Subject Lines. There’s a surprising amount of psychology behind getting someone to take some sort of...
View ArticleNew Product and Service Notifications Contacts
From time to time, we need to get in touch with our Pardot users for important product and services notifications. Previously, we sent these emails to the top one or two Pardot Admins based on the...
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Understand the Pardot Promise: What It Means to Put Customers First [Free...
Marketing automation is quickly becoming one of the most essential tools for B2B marketers. According to Salesforce’s 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers,...
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Now Available: Improvements to Hard Bounce and Opt-out Syncing with Salesforce
It may be the end of the year, but we’re still working hard to improve Pardot based on customer feedback! Today, we’re pleased to announce that we will be releasing a highly requested update to our...
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