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6 B2B Holiday Marketing Campaigns We Love
It’s the most wonderful time of the year — and one of the most interesting times to be in the marketing industry! I don’t know about you, but I’m always excited to see how companies approach their...
View ArticleHow to Turn Marketing Mistakes into Marketing Magic
It’s the end of the year — and despite a surplus of holiday cheer and the promise of a new year, sometimes things just don’t go according to plan. If you’re a marketer, maybe your holiday marketing...
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6 #PardotProTips Straight from the Experts (Part One)
According to a B2B Marketing research study, less than 50% of marketers are optimizing all of the benefits of their marketing automation platform. Pardot’s Client Services team is dedicated to ensuring...
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16 Marketing Resources to Make 2016 Your Best Year Ever
I considered calling this blog post “Everything Marketers Need to Make 2016 the Best Year Ever,” but that would be disingenuous. Unfortunately, I can’t provide you with an unlimited marketing budget, a...
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The B2B Marketing Mix: Direct Mail Campaigns
Time to kick it old school. Direct mail as a form of marketing has been around since the 15th century, and it’s not going anywhere soon. It’s a $12 billion industry that has remained relatively stable...
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Introducing Pardot’s 2016 B2B Marketing Bootcamp [New Webinar Series]
Well folks, we’re already five days into the New Year, which means your B2B marketing strategy should be looking pretty sharp. Or…maybe not. If you’re anything like me, you’re still trying to figure...
View Article5 Steps to Successfully Integrate Email into Your Inbound Marketing Channels
A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing efforts by keeping your audience engaged, driving traffic to all of your content,...
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5 Fun Ways to Reward Your Customers’ Loyalty
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer I love this quote from the self-proclaimed King of Sales, Jeffrey Gitomer. It’s a gentle reminder that loyalty is...
View ArticleWhy Email & Your New Year’s Eve Party Have More in Common Than You Think
While I generally don’t love crowds, the one thing I do really LOVE is New Year’s Eve parties. You get to go out, maybe have the chance to see some people you haven’t seen in a really long time, and...
View Article3 Content Marketing Lessons from Successful Podcasters
I’m a fan of podcasts. With a pair of headphones and a smartphone or listening device, I can be entertained, get motivated, and learn valuable lessons. Since podcasting itself is a relatively new form...
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3 Ways to Crank up Your Content in 2016 [New Webinar]
At the beginning of every year, we see an uptick in interest levels around topics like content marketing, email marketing, reporting, and SEO/SEM — no surprise given that motivation to improve is...
View ArticleWhat Would You Like to Read About This Year? [Short Poll]
To the finest blog readers in the land, We are so excited that our blog viewership has grown so much over the past year! But we want to make this year the best one yet, and that means making sure that...
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3 Ways to Rev Up Your Reporting in 2016 [New Webinar]
According to Forrester, half of B2B marketing execs struggle to attribute revenue directly to marketing activity. In other words, a shocking 50% of marketers can’t prove their value. Unfortunately for...
View Article5 Things to Do After Every Single Event
There is nothing more gratifying than knowing that you just threw the event of the season. While party planning seems to be an insurmountable task, you managed to pull it off — and in style. But before...
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3 Email Best Practices Every B2B Marketer Should Know [New Webinar]
Our B2B Bootcamp webinar series is in full swing after kicking off with today’s session on content marketing. On Thursday, we’ll be revving up our reporting with Isaac Payne, so be sure to sign up to...
View ArticleNew Research: 2016 Benchmarks for Small Business Growth
Over the past few months, we’ve covered trends in B2B selling, social media, marketing, and more. Today, we’re excited to dive into some newly released statistics for small businesses. Salesforce’s...
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3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]
As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are...
View Article3 Reasons Every Marketer Should Get Pardot Certified in 2016
When you think about certifications in the tech industry, chances are that marketing credentials are not the first to come to mind. Especially when you consider the flurry of notoriety that comes with...
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60 B2B Marketing Tips You Can Try Right Now [New E-book]
January is a time for new beginnings, especially when it comes to your professional life. That’s why our focus this month is on helping B2B marketers gear up for the new year. To start, we’ve been...
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4 Steps to the Perfect Salesforce Engage Roll Out
Salesforce Engage empowers your sales team to connect more effectively with prospects. But in order for that vision to become a reality after purchasing Engage, your sales team need to be up and...
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