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5 Sales and Marketing Tactics Using Pardot’s Engagement History Dashboards
Nobody has been more positively impacted by analytics technology than Sales and Marketing. Immediate visibility into metrics and quick action based on insights are critical to their success. Now with...
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How to Build an ABM Program like Salesforce (No Matter Your Readiness)
You’ve heard it before, and I’ll say it again. Account-based marketing is just good B2B marketing. Of course we want to target the right people at the right companies at the right time with the right...
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How Gamma Increased Website Conversions by 33% with Pardot + Qualified
Gamma is a communications company that helps businesses talk to their customers by providing reliable voice, data, and mobile services. Gamma has two types of customers: direct businesses and channel...
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Announcing Into the Blue: the B2B Marketer’s Bash at Dreamforce 2019
It’s never been more fun than now to be a B2B marketer. From chatbots to social media, from email to ABM, it’s all about authenticity and customer engagement. Everyday, fearless marketers are bringing...
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How to Write an Email Template Your SDRs Will Love
It’s the nature of an SDR’s job to have a lot of prospecting ground to cover, and it’s often a challenge for them to be personable and build relationships when they’re interfacing with so many...
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6 Sessions We Think You’ll Love at #DF19
By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San...
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How to Earn a Career in Sales Operations
I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new...
View ArticleTop 5 Takeaways from the B2B Marketing Super Session at Dreamforce
Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full...
View Article3 Critical Data Points That Will Maximize Sales Rep Efficiency
No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team....
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How to Maximize Revenue with Technology and Automation
Who doesn’t want to make more money? Many companies miss out on the opportunity to fully maximize their revenue, because they’ve underutilized the ability to automate processes via technology....
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3 Things B2B Companies can learn from the B2C Buying Experience
When was the last time you bought something instantaneously? Probably recently. With the advent of Amazon’s one-click ordering, the rise of mobile payments, and the ease of Apple’s App Store, it’s...
View ArticleSalesforce on Salesforce: Tips on How Marketers Can Make Sales Kickoffs Even...
Sales kickoff season is just around the corner for us here at Salesforce. Like many companies, the marketing team owns a significant portion of the agenda for our sales kickoff events. They own the...
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3 Ways AI Can Transform Your B2B Marketing
Thanks to the power of data, we know more about customers than ever before — and customers know it, too. Their expectations are higher than ever, and they expect brands to use data to deliver great...
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5 Strategies for Successful Marketing and Sales Alignment
More often than not, there’s a divide between marketing and sales teams. For many companies, this just seems to be a fact of life. But why can’t marketing and sales get along? Usually, it’s because...
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Reducing Database Size in 2020: A Marketer’s New Year’s Resolution
As we ring in the New Year (and the new decade!), it’s common to commit to a few New Year’s Resolutions. When it comes to New Year’s Resolutions for marketing operations teams, they may be thinking...
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Pardot January ‘20 Release: New Feature Round-up
We’re ringing in the New Year with NEW Pardot feature enhancements! The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for...
View Article3 Ways to Win and Grow Customers by Aligning Sales and Marketing
New year, new resolution: 2020 is the year your sales and marketing strategies will finally merge to help your business grow and win more customers. Many B2B companies still struggle to align their...
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4 Things to Consider when Migrating Marketing Automation Solutions
Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new...
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How to Engage and Convert ABM Target Accounts with Conversational Marketing
Account-based marketing, often known as ABM, is about becoming account-centric and taking a more targeted approach to marketing and sales. Over the past several years, the ABM buzz has caught on, so...
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2020 Predictions: 4 Marketing Tactics That Will Drive SMB Growth & Innovation
Ready for a new decade? There’s nothing more exciting than looking at the path ahead. But for marketers at small and medium businesses (SMBs), the road ahead may feel intimidating — technology is...
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