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4 Trends and Tactics to Help B2B Marketers Drive ROI
Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep...
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3 Simple Tactics to Help You Win and Grow Customer Relationships
With the shift in the digital buyers journey, marketing and sales have become more intertwined than ever before. Because of that shift, digital aptitude has become vital for modern sales reps. Let’s...
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TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing...
Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter and LinkedIn with the hashtag...
View ArticleHow ALI Group is Reimagining Digital Marketing in the Insurance Industry
The dynamics of customer-brand relationships have changed dramatically in recent years. If you’re a marketer in the financial industry, you already know this. Your clients have greater access to...
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Gartner Positions Pardot as a Leader in 2019 Magic Quadrant for CRM Lead...
Whether you’re a small business or an enterprise company — or somewhere in between — there’s simply no “one-size-fits-all” approach to managing leads. But as a B2B marketing automation platform focused...
View Article5 Ways SilverChef Uses Pardot for Account-Based Marketing
Working for a heavily sales-driven company, I guess you could say account-based marketing (ABM) was always in our destiny. Sure enough, it’s emerging as a crucial strategy as we seek to expand outside...
View Article3 Ways Manufacturers Can Empower Channel Sales Teams
If you work in manufacturing marketing, you know it’s different than any other type of marketing. Lots of manufacturers primarily sell through third parties like dealers and distributors. Your own...
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The B2B Marketer’s Road to Dreamforce Playlist
Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team...
View ArticleHow Car Loans Canada Used Data to Create Loyal Brand Advocates
Having been the VP of Marketing for Car Loans Canada for over a year now, I’ve spent the majority of that time studying the automotive industry and learning about our customers. When I started at Car...
View Article5 Can’t-Miss Stops for B2B Marketers at #DF19
Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no...
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Pardot Winter Release: New Feature Round-up
Winter is finally here. Grab a cup of hot cocoa and gather around around the innovation” fire to learn about what we’ve been up to! We’ve added a dataset to B2B Marketing Analytics that features...
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Why Salesforce Invested in Qualified
At Salesforce Pardot, our goal is to help marketing and sales teams work better together. We’re laser-focused on equipping these teams with the technology they need to engage buyers, close deals, and...
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Introducing Snippets: How to Save Time and Boost Efficiency with Reusable...
We’ve all been there – mindlessly copying emails, trying to comb through the content to find the small details for a recurring event to change, ticking away boxes on the mental checklist: “Event date,...
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How Payers Can Deliver a More Personalized Customer Experience: Part 2
In Part 1 of this Blog Post Series, Three Trends Affecting Payer Group Sales, we broke down 3 trends that highlight why the importance of differentiate your communication strategy to employers: 1.)...
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5 Lessons from Inspirato for Record Growth & ROI
How does a fancy resort getaway sound to you right now? Our customer, Inspirato, is a luxury hospitality company with over 400 branded and staffed luxury vacation homes. Inspirato has a membership...
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How to Take Action on Unsubscribe Data in B2B Marketing Analytics
When a customer unsubscribes from our email communications, we lose the ability to market to them, affecting everything from renewal reminders to cross-sell and upsell campaigns. This negatively impact...
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5 Nurture Programs Every Wealth Manager Should Use
The financial sector is in the midst of a digital transformation that has unlocked incredible new opportunities for wealth managers to stand out in the crowded marketplace and build customer loyalty....
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They’re Back! Pawdot Puppies Return to #DF19 🐾
It is often said, “a dog is the only thing on earth that loves you more than you love yourself.” We all know a friendly dog can bring a smile to just about anyone, and it wouldn’t be Dreamforce without...
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Revenue Operations: The New Model for Accelerated Go-to-Market Execution
Almost two years ago, I sat on an excellent panel on the topic of Revenue Operations with Ben Howell, Head of Demand Generation at Salesforce, and Jason Helk, a Principal Consultant from Inverta at the...
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How to Avoid Spooky Situations with Marketing and Sales Alignment
Autumn’s about more than just pumpkin spice lattes and falling leaves. There’s another side to fall, full of goblins, ghouls, toil, and trouble. But the terror isn’t limited to spooky season! If you...
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