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3 Ways Artificial Intelligence Makes B2B Marketing More Efficient
In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be...
View Article4 Future-Proof Marketing Tips from Top CMOs in 2020
There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s...
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5 Strategies for the Successful Global Deployment of Pardot
What does it take to migrate marketing automation systems and deploy Salesforce Pardot at a global level? This was the question that Jennie Vinson, Director of Engagement Marketing at Sodexo and I had...
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Why Should Sales Care About Marketing Automation?
“Why should sales care about marketing automation?” As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is...
View ArticleHow Sequoia Financial Group Achieved 361% ROI in Record Time with Salesforce...
Sequoia Financial Group, LLC is a client-centered financial planning and wealth management company, with services including asset management, retirement planning, and fiduciary consulting. To modernize...
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How to Power Your B2B Marketing with Artificial Intelligence
In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation,...
View ArticleHow Asset Management Marketers Can Leverage ABM to Deliver a Personalized...
Advisors, distributor relationships, consultants, and institutions continue to place high value on the experience they have with their asset management firm partners. The experience these clients have...
View ArticleSalesforce Named a January 2020 Gartner Peer Insights Customers’ Choice for...
The Salesforce team is excited to announce that we have been recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Lead Management. According to Gartner, “The Gartner Peer Insights...
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How to Build a Campaign Hierarchy for a Business of Any Size
“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized...
View ArticleKey Questions to Ask When Creating New Content
For marketers in any industry, creating new content can be daunting. No matter how much content you’ve written and designed in the past, it can be hard to know where your next piece should begin. The...
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3 Crowd-Pleasing Recipes for Customer Retention with ABM
When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients...
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Pardot Spring ‘20 Release: New Feature Round-up
Goodbye, Winter…..Hello, Spring! This February, Salesforce Pardot is bringing you an exciting batch of analytics tools, including an Einstein Behavior Scoring dashboard and an Account-Based Marketing...
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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts
There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to...
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3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers
Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different...
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How to Enhance Marketing Productivity with Snippets and Custom Resubscribe...
With the latest Spring ‘20 Release, we’re excited to announce that two of the features you’re familiar with, Snippets and Automated Resubscribe, have gotten enhancements to allow you to take this time...
View ArticleHow to Develop An ABM Strategy for Healthcare and Life Sciences
Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a...
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How to Use Email Metrics to Make Data-Driven Decisions
While guessing the number of jellybeans in a jar might win you a prize, this type of guess work is much less successful when it comes to email marketing. Thankfully, marketing automation provides...
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The Missing Link in your ABM Strategy (Part 1)
Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over...
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The Missing Link in Your ABM Strategy (Part 2)
In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many...
View ArticleHow to Communicate With Customers During Times of Crisis
This post was originally published on the Salesforce blog by Heidi Robbins as part of our Leading Through Change series. Whether it’s a global issue like COVID-19 or a local emergency, businesses must...
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