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3 Ways Sales Teams Can Sell More with Marketing Automation
Despite its name, marketing automation is definitely not just for marketing teams — it’s a key tool for sales teams, as well. After all, the results of marketing automation can impact everything from...
View Article5 Essential Elements of A Successful Lead Generation Strategy
Lead generation is a key component of a B2B marketer’s toolkit. Sales teams rely on their marketing counterparts to find and nurture qualify leads through the funnel, which is no small task. But...
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5 Tips to Turn Your Website Into a Lead Generation Machine
Hello fellow marketer, I bet I know why you’re here. You’ve got a big marketing number and you want your website to pull its weight–to bring in a bunch of leads, generate more pipeline than anyone ever...
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3 Key Things Marketers Can Do to Empower Sales to Close Deals Faster
Anyone who’s anyone in the martech space these days knows that sales and marketing alignment is not only a hot topic, but a goal that marketers everywhere are striving for. It’s been proven that...
View ArticleEnhance Your Asset Management Marketing Strategy with Memorable Moments
As institutional asset management firms seek to build new client relationships and increase sales of financial products with wealth management clients, they run into a number of challenges. Fee...
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Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For
The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were...
View ArticleIntroducing “Marketing Trends,” A New Podcast for CMOs
“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” –Mark Cuban The average tenure of the CMO is the shortest in the C-Suite, and...
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An Inside Look at How InsideView Changed Marketing Automation Platforms
InsideView helps sales and marketing teams better target and engage with opportunities. They’ve built their reputation on providing the most accurate market targeting data and insights, and they have...
View ArticleHow to Create Meaningful Conversations with Effective Lead Routing
How many times have you been at a big-box store, looking for help finding a certain product, and getting bounced from one sales associate to another? Here’s a story that is all too common: your home...
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Chart A Course To Better Marketing Automation in 6 Steps
While switching to a new marketing automation platform may seem daunting, it doesn’t need to be an immense undertaking if you prepare. Pardot customer InsideView did it in just a couple of months, and...
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How I Blazed My Trail and Became a Pardot Pro
I began working for my company, Weichert Workforce Mobility, in January 2018. About two months into my new role, Pardot was introduced to our company. Although my company had been a Salesforce customer...
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10 Questions to Ask When Choosing a Marketing Automation Platform
Do you deal with pain, delays, and frustration from a marketing automation platform that doesn’t meet your needs? Have you been putting off switching to a new platform because you’re afraid the time...
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How to Make Every Month with Sales and Marketing Alignment
Working in a sales organization with a monthly quota and correlating attainment goals often feels like riding a rollercoaster. For many, the only thing that feels consistent is the inconsistency. Sales...
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Introducing the 5th Salesforce State of Marketing Report: Here are the Top...
This post originally appeared on the Salesforce blog. In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data...
View ArticleIntroducing the New Pardot Product Announcement Schedule
As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots...
View ArticleB2B Brand Activations: What Stood Out In ’18? What Will ’19 Bring?
In its “2019 B2B Marketing Outlook,” Chief Marketer reports that 42% of business marketers surveyed were on track to increase their marketing budgets in 2019, while only 4% anticipated budget...
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B2B Content Marketing Tips to Live by in 2019
Just look at all that content you produced in 2018: a myriad of shareable, clickable, likeable stuff. But did it actually work? Did it reach your audience — and did they actually engage with it? Did it...
View ArticleLegends of Trailblazers for Email: The Power of Pardot [E-book]
Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first...
View ArticleSalesforce Named a December 2018 Gartner Peer Insights Customers’ Choice for...
The Salesforce team is excited to announce that we have been recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Salesforce takes great pride in...
View Article7 Technologies and Trends to Get Your CRM Ready for 2020
Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to...
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