Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing.
The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are engaging with the content in our emails, we can’t take another step.”
The second one shouted back, “How should I know? I have no idea what emails you’re even talking about!”
The Email Legend looked surprised — then gave a chuckle. “Sorry to interrupt,” our hero said, “but it sounds to me like you could use something like this.”
From a flannel shirt pocket, the Legend pulled out a beautifully intricate map that showed the exact path prospects were bound to take for every email sent, and what content they would see as they progressed. It sparkled in the sunset: Various complex paths almost leapt off the page in their unearthly, mystifying glow.
The two marketers fell silent at the sight of the fantastic map. “Would you like me to show you how to make something like this?” the Legend asked. “That would be wonderful!” they chorused. So together, they got to work.
HERE ARE THE STORIES OF THIS EMAIL LEGEND.
Some marketing pioneers are always looking for new ways to match people with the things they love. These innovative thinkers are Trailblazers. Back when email was the new frontier of digital B2B marketing, one intrepid Trailblazer stood taller than most: the Email Legend.
The Email Legend is still performing feats of marketing strength — and remaking the digital landscape with speed, savvy, and smarter marketing automation built on the world’s #1 CRM.
In our adventurous book, Legends of Trailblazers for Email: The Power of Pardot, you’ll dive into the world of the Email Legend as the hero walks through the core steps to any successful email marketing strategy. In these action-packed chapters, you’ll learn:
- How to map beautiful marketing campaigns
- How to track, analyze, and understand marketing metrics
- How to align sales and marketing teams
- How nCino, the worldwide leader in cloud banking, delivers amazing digital experiences customers expect
Download Legends of Trailblazers for Email: The Power of Pardot to experience the full story of the Email Legend.