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VMware Sees 641% ROI with Salesforce Pardot
VMware, a leader in cloud infrastructure and digital workspace technology, needed to reinvent their B2B marketing and sales strategy. They knew it would require moving away from their on-site legacy...
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Making the Most of #DF18: Tips from the Pros
It’s about that time — Dreamforce 2018 starts TOMORROW! Are you excited yet? We know we are! We spoke to a few Dreamforce veterans to learn their strategies for how to ensure a successful week of...
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#DF18 Day 1: A Guide for B2B Marketers
Hopefully, you’ve had your morning pick-me-up, because there’s plenty of action coming your way on day one of Dreamforce! B2B Marketing Birds of a Feather Round Table Event Today, our Birds of a...
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#DF18 Day 2: A Guide for B2B Marketers
Day one of Dreamforce was packed with amazing sessions about ABM, marketing automation for financial services, and how to align your tech stack across your org, and there’s even more to look forward to...
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#DF18 Day 3: A Guide for B2B Marketers
Congrats! You’ve made it through two days of the best Dreamforce yet. As day three kicks into high gear, we hope you’re bracing yourself for two huge events: the Pardot Keynote and the Future of B2B...
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#DF18 Day 4: A Guide for B2B Marketers
The final day of Dreamforce is here, capping off an incredible week — and a fun night of dancing at The Future of B2B Marketing Experience! Yesterday’s Pardot Keynote was full of insights and...
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Top 5 Takeaways from the Pardot Product Keynote at #DF18
Dreamforce 2018 was a whirlwind of technology, innovation, networking and fun! If the week taught us anything, it’s that now, more than ever, is an amazing time to be a B2B marketer. On Thursday,...
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How to Earn Loyal Customers in the Experience Economy
In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking...
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B2B Reporting: What Your CEO Really Needs to See
You want to show your leader the metrics that prove your B2B marketing efforts are going well. But let’s face it, your CEO is a busy person and may not have the time to sift through 30 pages of...
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Why Marketing, Sales, Admins and Executives Love Pardot in Lightning
Here at nCino, we are very excited about the Pardot Lightning app! This single platform experience has been a game changer and has helped us streamline our internal processes, further aligning sales,...
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Pardot Winter ’19 Release: See What’s New
It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With...
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We’re Unifying Marketing Automation, CRM, and Account-Based Marketing
As the marketing technology landscape becomes more innovative, it’s also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when...
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Lightning Strikes Salesforce Pardot
If you didn’t get a chance to see the Pardot Product Keynote at Dreamforce ’18, there were some pretty huge announcements about the latest product innovations. The Pardot team unveiled the launch of...
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Forrester Names Pardot a Leader in 2018 Wave Evaluation
In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic,...
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Save Time and Build More with Engagement Studio Copy & Paste
The days of using 10 or more clicks to create the same branches of logic in Engagement Studio are officially a thing of the past! As part of our Winter ’19 Release, B2B marketers can now leverage...
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Automation Is the Magic Pill in Life Sciences Marketing
The buying cycle for many prospects in the life sciences industry is usually long and complex. And their journey to conversion is definitely not linear. Pair this complex buying cycle with other...
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How Sales Teams Can Sell More with Marketing Automation
When you hear marketing automation, these words probably come to mind: Drip campaigns Triggered emails Personalized messaging Artificial intelligence Dynamic content Those are all common terms...
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3 Ways to Get Creative with Repeating Engagement Studio Programs
The ability to have a prospect repeat an Engagement Studio program is one of the best Winter ’19 Pardot feature releases. Now you can leverage the power of automation in exciting new ways. Here are 3...
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No Tricks, Just Treats: How ABM Makes B2B Marketing Less Spooky
There’s a crisp autumn chill in the air. The leaves are changing, and starting to fall. At the office, you’re putting pumpkin spice creamer in your coffee. At home, you’ve stocked up on candy for the...
View ArticleHow to Kickstart Your Wealth Management Marketing Strategy
“Global assets under management (AuM) are set to rise to $145.4 trillion by 2025, PwC forecasts.” – Business Insider Wealth management firms never want to leave money on the table, but a growing number...
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