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Pardot at Dreamforce: Highlights from Days 1 and 2
Dreamforce Day 1 Yesterday, Dreamforce 2016 got off to an amazing start and painted downtown San Francisco blue and white with clouds all over, and Pardot was no different. We opened the doors to our...
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3 Things You Should Do Post-Dreamforce
Has it really only been a week? Between all the sessions, the stellar keynotes, the crowds, the clouds, and amazing parties – it really feels like it’s been longer than that! But if you’re like me, the...
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Getting the Most Out of Marketing Technology
“Just give me a phone and a roll of quarters!” Remember when top sales reps relied on their ability to reach out, talk a good game and sell virtually anyone on their products and services? A lot has...
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Dreamforce 2016: These Are a Few of Our Favorite Things
Now that we’re back in the office, we’ve been reminiscing about all of the amazing things we got to do at Dreamforce this year! Whether you were able to join us in person or not, we wanted to share...
View ArticleGet Excited for the Release of Wave for B2B Marketing
Earlier this year I took a class at Georgia Tech (Go Jackets!) on big data to keep my skills sharp. The class agreed the hardest part of data is knowing what to do with it. What good is having data if...
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3 Steps That Can Help You Become a B2B Marketing Trailblazer
Lately, we’ve been talking a lot about Trailblazers – B2B Marketers who are able to tackle their data, scale their mountains of marketing goals, and reach top connectivity with their buyers and their...
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What Marketing Analytics Really Tells You
Analyzing your data takes work – you’ve got to set up a system of tracking your marketing efforts across all of your channels, and then you’ve got take all that data and figure out how you’re doing....
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Five Questions with Alicia Garibaldi of Glassdoor
This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week, we’re...
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The Rise of the Data Driven Marketer: Webinar Recap
Contemporary B2B Marketing analytics can help marketers to set and surpass goals, improve their marketing programs and understand the impact of their marketing efforts when it comes to driving revenue....
View ArticleAccelerating Sales with Marketing Automation
For anyone who has been in sales for a few decades, the idea of accelerating sales through marketing automation software can sound a bit, well, spammy. The legacy of a great salesperson has long relied...
View ArticleOn the Origin of Spamtraps
Some of the most common email compliance questions I get around being blacklisted seem to center on how they were listed in the first place and what email address specifically got their company’s IP...
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New Engagement Studio Enhancements: Program Locking and Versioning
As October draws to a close, we’re excited to highlight the release of two important enhancements to Pardot’s Engagement Studio: program locking and versioning. These two features come highly requested...
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Salesforce Pardot Again Recognized as a Marketing Automation Leader by G2 Crowd
There’s no question that the B2B marketing game has changed. Where marketers once relied on gut instinct and small focus groups, they now seek to understand mountains of data, drive qualified leads and...
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Enabling Continuous Customer Engagement
You’ve read the stats: Buyers have completed 57% of their purchase journey by the time they get in touch with your sales reps. (CEB Global), and 80% of sales require 5+ follow up touches to complete....
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How a Spamtrap Gets Onto Your List and What To Do When They Do
In my last post, I went over an overview of what a spamtrap is and the different types of spamtraps. Today, we’ll be going over precisely how a spamtrap winds up on your list and what you can do to...
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Enabling Your Sales Team For Bigger, Faster Wins Part II: The PlayBook
Most marketers know almost 80% of the sales conversation happens before the inbound leads reach sales. This is where marketers successfully work their magic optimizing B2B websites and landing pages...
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Don’t Bore Your Audience: Tips For Avoiding Boring Content
There is nothing more dissatisfying than downloading an asset that is – quite frankly – boring. I feel a double pang of irritation and guilt; I’m a marketer, so I know how much work probably went into...
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How to Supercharge Your Email Marketing Efficiency with Salesforce Engage
How much time does your staff spend writing emails? Emails are the backbone of B2B Marketing. They’re one of the best ways for us to build our relationships with customers. But if your sales team is...
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How Marketing Automation Helps Build Customer Relationships in the Financial...
Did you ever play with legos as a kid? Most of us probably tried stacking the blocks as high as we could until we ran out. You’d then probably discovered that if you built the base of the tower...
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Spamtrap Myths: Busted!
In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get...
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