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How to Become a Thought Leader
5 years ago, when I decided I was going to move into the agency space, I started researching what it would take to land a sweet agency job. I came up with a strategy that would highlight my strengths...
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Allow Multiple Prospects with the Same Email Address
We’re excited to announce that the “Allow Multiple Prospects with the Same Email Address” (AMPSEA for short) feature is now available for all customers who use Pardot stand-alone or connect to...
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Tips for Lead Nurturing with Marketing Automation
Marketing automation. Check. Awesome campaigns? Check. Leads? Check. Now you just need to figure out how to keep those leads moving down the funnel to sales. The good news is, if you’re using a...
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Sales and Marketing Alignment: Your Marketing Team and Your SDRs
At Salesforce, sales development reps, or SDRs, are the “front door” to our business. They operate on the front lines of sales, providing a friendly and knowledgeable first impression and delivering...
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How We Tackled Scalability in the Real Estate Industry with Marketing Automation
Marketing automation is everywhere. As more and more businesses move towards digital transformation, there’s an inevitable push toward automating time consuming processes, and scaling the tactics that...
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Holiday Productivity: 4 Tips for Getting Things Done During the Holiday Season
It’s that time of year again: the not-quite-the-holidays holiday period. This week, productivity has the potential spiral downwards to an all time low as we focus on packing, travel plans, and who’s...
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Lightning Enhancements for Pardot and Salesforce Engage
We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions...
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How to Win at Lead Nurturing
Did you know that roughly 73% of new leads never convert into a sale (Marketing Sherpa)? The number is staggering, yet only about 35% of marketers are doing anything about it. If you want to tap into...
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Three Things Marketers on Smaller Teams Need to Help Grow Their Business
In my very first marketing role, I worked for a company of just seven people. I always think back on this particular position as one of the best (and most difficult) I’ve ever had. I learned a lot –...
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How to Track Key Blog Metrics
Let’s talk about your company blog Your company blog is one of the best top-of-funnel marketing assets you have. At my last startup, our company blog was responsible for 40% of our website’s traffic...
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3 Reasons Lead Nurturing is for Everyone
Ah, lead nurturing. We meet again. There’s no shortage of good reasons to make it a core part of your marketing strategy: you’ll build better relationships with customers, you’ll have another chance to...
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Using Peer Research and Survey Data to Drive Lead Generation
Peer research is a much overlooked resource for B2B marketers, but it’s actually one of the most helpful methods of teasing out buyers pain points. For example, on average, prospects receive over 3...
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The Pros and Cons of Account-Based Marketing
Let’s talk Account-Based Marketing (ABM). ABM has been getting some serious attention lately, and I can see why. It sounds great up front: target your marketing to whole accounts, drive revenue. But...
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3 Content Creation Tips B2B Marketers Can Borrow From Journalists
Journalism and marketing are more similar than you might think. In both industries, keeping up with the speed of change is the real challenge. From the way that technology has transformed the landscape...
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Rapidly Convert your Prospects with the 3-2-1 Strategy
As a marketer, how do you rapidly identify your sales-ready prospects? Picture this: you just wrapped up your booth at your industry’s annual conference. Everything is sunshine and rainbows. There were...
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Adding a Little ABM to Your Marketing Strategy
As buyers continue to evolve, B2B marketers need to adapt their marketing strategy so that they can keep up with the changing demands. One way to do it is to combine methods to create a strategy that...
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3 Ways to Drive Attendance to Your Webinars
You have to host a webinar that historically holds the worst attendance rate. The topic and content are highly valuable and would useful to your clients and prospects, but you’re concerned that the...
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A Day In The Life Of… Tami McQueen
When it comes to B2B Marketing, much more goes on behind the scenes to create (and keep) those campaigns running smoothly. From cross-collaboration to Rooibos tea, we’re taking a look behind the scenes...
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How to Track and Measure Website Analytics
Let’s Analyze Some Stuff When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of...
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Beyond the Hype: Making Account Based Marketing Work for You
Account-based marketing isn’t a new technique, but it’s gained an extraordinary amount of attention this year as one of the hottest, most talked-about marketing strategies in the industry. The problem...
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