Clik here to view.
We’re Going on a Lead Hunt: 3 Ways to Amp Up Your Lead Generation Strategy
It’s no secret that taking a more customer-centric view in your marketing campaigns will help you drive lead generation. Buyers are looking for personalized, efficient customer relationships that allow...
View ArticleClik here to view.
5 Questions with Mike Ryan of Cloud On Tap
Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This...
View ArticleClik here to view.
A Day in the Life of a Sales Team with Salesforce Engage
Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your...
View ArticleClik here to view.
The August New Feature Roundup: Inactive Automations Report, A/B Testing...
As we wrap up the last of the summer months, we’re thrilled to share three exciting new product enhancements we’ve been working on this summer: monthly inactive automation reports, A/B toggling, and...
View ArticleClik here to view.
How to Be a B2B Marketing Trailblazer at Dreamforce 2016
Children are returning to school, the weather is beginning to turn from summer to fall, and October suddenly sounds closer than you had imagined — that means Dreamforce season is upon us! Yes, in just...
View ArticleClik here to view.
5 Ways Marketing Automation Can Make Your ROI something to Celebrate
There are few metrics that cause B2B marketers more headaches than ROI. As B2B marketers, this metric is one of the most important for justifying our efforts (and budget requests) to senior management....
View ArticleClik here to view.
Salesforce Announces Wave for B2B Marketing — Analytics for Every B2B Marketer
Today, we’re excited to announce the Wave Analytics for B2B Marketing app, a new Salesforce Wave Analytics app that will enable users to dive deeper into marketing, CRM and third-party data and...
View ArticleHow ‘AIR’ Can Help You Put Out Your Social Media Fires
“Why does your product suck so bad? Have I mentioned I hate you?”, the tweet reads. Immediately, you go into red-alert mode, frantically leaping into action to handle the issue. You look at the history...
View Article6 Sessions Sales Teams Won’t Want To Miss at Dreamforce
Dreamforce ‘16 is full speed ahead, and as fast as the last weeks have gone, the weeks leading up to Salesforce’s biggest conference will go even faster. For sales teams, Dreamforce is a great...
View ArticleOptimize Your Campaigns By Testing Content
How do you know the content you create really resonates with your buyer? How can you make sure it does when 64% of marketers say their single biggest challenge is producing enough content (Content...
View ArticleClik here to view.
Why Storytelling Should Be Part of Your Marketing Strategy
Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords that are either fads or trends, B2B marketers...
View ArticleClik here to view.
Introducing the Pardot Customer Hub
We are excited to announce the launch of the Pardot Customer Hub, the one-stop-shop for finding the resources and support you need to make the most of your Pardot account. We’ve made it easier to...
View ArticleClik here to view.
3 Data-Driven Marketer Techniques You Should Try
Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s...
View ArticleClik here to view.
Headed to Dreamforce? Hang With Pardot at The B2B Marketers Cafe!
Dreamforce is only 18 days away (What? Are we the only ones with a Dreamforce countdown clock?!), and we’re getting super pumped. The Pardot team is extra excited about bringing back one of our...
View ArticleClik here to view.
Optimizing Your Website for Lead Generation
These days, everyone has a website. In fact, more people have websites than brick-and-mortar stores. It can be easy to get caught up in going digital and forget that a website works the same way that a...
View ArticleClik here to view.
You Had Me at the Subject Line: Best Practices for Email Outreach
For B2B marketers, email outreach forms the basis of effective communication and marketing. With the rate at which technology continues to advance, and it’s no surprise 73% of marketers recognize the...
View ArticleClik here to view.
Join Us for The Salesforce for Marketing Keynote at Dreamforce 2016
Attention marketers: as the countdown to Dreamforce continues, you’ll want to make sure you mark your calendars for one amazing marketing event that you definitely won’t want to miss: the Salesforce...
View ArticleClik here to view.
Enabling your Sales team for Bigger, Faster Wins with Salesforce Engage, Part I
The B2B sales cycle has changed and sales teams are continuously pushed to evolve in order to keep up. To help enable their reps to sell more and sell faster, B2B marketers have to wear many hats when...
View ArticleClik here to view.
Best Practices: Creating Content For Your Warm Leads
As a marketer, you’re all about creating content to grab the attention of your clients and prospects. You know it needs to be relevant, engaging and – most of all – useful, but walking the thin line...
View ArticleClik here to view.
5 Things to Bring with You to Dreamforce
Dreamforce is just days away and here at Pardot, we’re super excited! It’s time to start packing, and we want to help you bring exactly what you’ll need to have an amazing Dreamforce experience. So if...
View Article