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How to Qualify a Lead in Under a Minute
One of the reasons that our Pardot sales team loves using marketing automation is because of its lead qualification capabilities. Traditionally, one of the largest sources of tension between marketing...
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6 Content Marketing FAQs: The Experts Weigh In
Last week, I was lucky enough to be able to participate in a live chat hosted by the folks at ScribbleLive. Our topic? “Content Marketing with Limited Resources” — a subject that we’ve discussed...
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How Pardot Sales Uses Pardot: 6 Quotes from Our Own Reps [SlideShare]
We’ve said it many times: marketing automation isn’t just for marketers — it also greatly benefits your sales team. And now we’re going straight to the experts to explain how: our own sales reps.Our...
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4 Reasons to Implement Automation During Your Next Website Redesign
If you’re a B2B company, your website is your livelihood — not to mention one of the most important tools in your marketing arsenal. While it’s natural to want to devote 100% of your attention to...
View ArticleUpcoming Webinar: Accelerate Pipe with Pardot B2B Marketing Automation
Date: Tuesday, July 29, 2014 Time: 2:00 – 2:45pm EDTIn this webinar you will learn how you can engage with leads in a whole new way to close more deals faster with Pardot.Join Mathew Sweezey, Marketing...
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Smarter Marketing Series: 3 Lessons Marketing Can Learn From Sales [VIDEO]
The lines are blurring between marketing and sales — and we have a lot to learn from one another. That’s right: contrary to popular belief, it isn’t just sales that can take a leaf out of marketing’s...
View Article8 Ways to Go Beyond Basic Segmentation
So you’ve implemented a marketing automation tool and are well on your way to becoming an automation pro. The only problem is: you’re through with the basics and are ready to jump in with more advanced...
View ArticleJoin Us for a Pardot Engineering Recruiting Mixer!
Even the Atlanta Journal Constitution has agreed that Pardot is a pretty cool place to work — and this wasn’t an accolade awarded for one year only, but multiple years in a row. If you’re a...
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Executive Perspective: 2 Things You NEED to Understand to Qualify Your Leads
Are you part of the 61% of marketers that sends all leads directly to sales, despite the fact that only 27% of those leads will be qualified? If you are, you might want to think twice about your lead...
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5 Must-Read B2B Sales Blogs [SlideShare]
As July draws to a close, we hope you’ve enjoyed our month-long theme of sales-related content — from social selling to marketing automation features for sales reps. We’ll still continue to revisit the...
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The Sales and Marketing Automation Roundup [Free Tip Sheet]
We’ve had a great time talking sales tactics for the past month, but it’s time to wrap up the month of July and get prepped for August. But first — take a look at a roundup of our top sales and...
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Marketing Automation for the SMB Marketer
It’s the first of the month, and you know what that means: time to announce our next monthly content theme! August’s theme is one that’s very close to our hearts as we return to our roots to talk about...
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Best Practices for Social Listening on Twitter
So you’ve got the basics of Twitter down pat. You follow influential marketers and industry leaders. You tweet links to your new blog posts and white papers. You and Larry (that’s the name of the...
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Why B2B Buyers Lie on Forms — & What to Do about It
The demand generation manager’s balancing act: you want to collect as much information from your buyers as possible, but you don’t want to turn your buyers off when they see the number of fields on...
View Article10 Stats for the Modern SMB Marketer [SlideShare]
If you’re an SMB marketer, you’re probably used to working with limited resources, doing more with less, and working around time constraints. And while it’s commonly assumed that these things hold SMB...
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Why you Can’t Afford to Overlook Video Data in Your Marketing Automation...
Michael Litt is the CEO and co-founder of Vidyard, a video marketing platform helping marketers measure the impact of their video content.You might be a forward-thinking early-adopter with a marketing...
View ArticleUpcoming Webinar: How Marketing and Sales Align with Today’s B2B Buyer
Date: August 14, 2014 Time: 2:00pm EDT / 11:00am PDTToday’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing...
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Smarter Marketing Series: 4 Free Tools for Quick Content Ideas [VIDEO]
We all know the benefits of maintaining a company blog, and regularly distributing valuable content to prospective buyers. But for many SMBs, this is a major case of ‘easier said than done.’ For...
View Article4 Reasons to Take Pride in Being an SMB
As an SMB marketer, you might find yourself wishing you had the resources and yearly revenue of some of your bigger competitors, but take heart! What you don’t realize is how often those bigger...
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The ONE Thing Great Marketers and Leaders Do That the Ordinary Don’t
As Seth Godin would say, it has become more important than ever to be remarkable. But what does remarkable really mean? By definition, it means worthy of attention, striking — but in the context of...
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