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10 Funny Jokes Only Marketers Will Get
As a content marketer, I live in a world of curating and creating content, and while my focus is mainly marketing automation and CRM content, sometimes I hit gold. Recently, I was pulling some helpful...
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7 Ways to Measure B2B Campaign Performance
“The first step to building a B2B marketing plan is prioritizing your objectives, then identifying a way they can be measured from a performance perspective.” - Scott Armstrong, Co-Founder and Partner...
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Pardot + Data.com: Better Together
Now that Pardot is part of salesforce.com and the Sales Cloud, your sales and marketing teams can better align their goals, strategies, and more — and one way Pardot customers can do this is by taking...
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The All-You-Need-to-Know Personalized Marketing Wrap-up [Checklist]
It’s time to wrap up our month on personalized marketing, but not without one more post to help you find the most relevant personalization resources for your needs! Take a look at our top content from...
View ArticleWin a Free Pass to Dreamforce: Enter the Sales Surfboard Awards
We’re giving away 24 free passes to Dreamforce 2014 and we want you to have one. How do you win?We’re bringing back the Sales Surfboard Awards — and they’re bigger and better than ever. Do you have an...
View Article10 Sales & Marketing Automation Questions Worth Answering
Our month on personalization content may be done, but that doesn’t mean it’s no longer a relevant topic as we move into July. In fact, personalization plays a huge role in the topic we’re planning to...
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New Automation Rules Preview
We have a small but exciting new feature that we’re in the process of releasing over the next few weeks: an update to the current Automation Rules preview. Based on client feedback, we’ve updated the...
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Secrets for a More Productive Sales Team [Infographic]
Last month, our friends at Salesforce inspired us with this infographic post and the accompanying e-book on sales productivity tips from the experts. After all, we all need to take a moment from time...
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How to Optimize Your Automated Lead Scoring Model [Worksheet]
We’re kicking off our month-long theme of sales-related content, and what better place to start than with one of the most powerful ways that sales (and marketing) teams can benefit from marketing...
View ArticleUpcoming Webinar: 3 Benefits of Joining Forces – Marketing Automation and...
Date: Thursday, July 10, 2014 Time: 2:00pm EDTDescription: More and more companies are discovering the following: marketing and sales teams that successfully work together, win together. Pairing...
View ArticleHow to Approach Social Selling — The Right Way
In 2012, 72.6% of salespeople using social media outperformed their sales peers and exceeded quota 23% more often. (A Sales Guy Consulting)It’s 2014 now, and the sky’s the limit. The popularity of...
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3 Great Resources to Help Boost Your Lead Gen Efforts
So you have a great product, a talented marketing team, and a collection of valuable content to entice your prospects, but you’re still not seeing the number of conversions that you’d hoped for. What’s...
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9 Must-Read Blogs (You Might Not Even Know About)
When you’re looking for industry news and best practices information, where do you turn?If you’re like most marketers, the answer is industry blogs. But with more than two million blog posts written...
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How to Create an Onboarding Drip Campaign: A Pardot Case Study
We love to write about marketing automation best practices, but sometimes it’s better to see those best practices in action. At Pardot, we like to push the boundaries of what we can do with our own...
View ArticleThe 7 Dos and Don’ts of Social Selling on LinkedIn
On Monday, we posted an article about the growing importance of social selling — and how to do it correctly. In an age where it’s become increasingly easy to hide behind the anonymity of the internet,...
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25 Marketing Automation Tips Straight from Sales [New eBook]
Are you wondering how your sales team will benefit from a tool like marketing automation? Or, have you already invested in an automation solution, but can’t seem to get your sales team to adopt it? Our...
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4 SEO Terms to Stop Running Away From [Worksheet]
Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating.But if you tune out and start daydreaming the minute that someone brings up the...
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10 Social Media Resources for Salespeople
We often discuss social media tactics on our blog, and we’ve recently taken on the topic of social selling in particular: what it is, why it works, and how to do it effectively. But reaching out to...
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4 Ways to Avoid Common Marketing Automation Fiascos
Just like with your New Years Resolutions or that P90x boxed set that’s collecting dust on your DVD shelf, everyone starts off using marketing automation with nothing but good intentions. But just like...
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Smarter Marketing Series: 2 B2C Social Media Trends to Note [VIDEO]
It’s no secret that B2C marketers have the edge when it comes to capitalizing on the latest social media fads, but that doesn’t mean that you shouldn’t be in tune with these trends and look for B2B...
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