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5 Brand Engagement Stats for 2014 [SlideShare]
5 Brand Engagement Stats for 2014 from PardotLast week we released the results of our recent survey on brand engagement, and this week we’re back with another glimpse at some of our most significant...
View ArticleThe Top 2 Reasons to Unfollow on Social Media
We’ve all seen those people on social media — the ones who spend far too much time spamming their followers with overly-detailed updates about their day, their latest workout routines, the food they’ve...
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New Help Drawer & Chat Updates Are Here
If you’ve been keeping up with our new feature blog, then you probably saw our post last week about our upcoming Help Drawer and Chat updates. Good news: as of today, those updates are here! You should...
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The Quick Brand Engagement Wrap-up
May has flown by, and with it our month of content focused on buyer and customer engagement. This past month, we delved even deeper into what motivates our buyers and customers to engage with our...
View ArticleWhy You Should Care about Personalized Marketing
We’ve closed out our last two months on customer-centric marketing and brand engagement, and are excited to bring you another month of content — this time focusing on personalization. While we’ll still...
View ArticleExecutive Perspective: Confessions of a B2B Marketer
I’ve been a B2B marketer for a while, but that doesn’t mean I know everything about B2B marketing. In fact, as sales and marketing teams find themselves working more and more closely together — without...
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Mapping Content to the Buyer’s Journey [WORKSHEET]
76% of buyers prefer different content at each stage of their research. (Pardot, State of Demand Gen 2013)It’s a significant stat, and one that many businesses have begun to catch on to. Buyers have...
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10 Reasons You May Not Be Ready for Marketing Automation…Yet
Marketing automation is an exciting and game-changing opportunity for sales and marketing teams, but are you ready for it? According to a recent study by SoftwareAdvice, 91% of marketing automation...
View ArticleUpcoming Webinar: Planning B2B Lead Generation Campaigns and Leveraging...
Date: Thursday, June 12, 2014 Time: 2:00pm EDTThe enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way...
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12 Things You NEED to Know About the Canadian Anti-Spam Law
Ok, so not the most exciting post we could end the week on — but for email marketers, crucial information.You’ve probably heard of the Canadian Anti Spam Law by now, but are you familiar with its...
View ArticleWhy Dynamic Content Is Marketing’s Secret Weapon
Think back to the last time you searched for a product on Amazon, Target, or any other reputable B2C website. More likely than not, you were served a series of product recommendations during your site...
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2 Surprising Business Blogging Trends for 2014
In the grand scheme of things, a company blog might not seem like it’s a big deal. After all, there are more than 152 million blogs in the world, what difference can one more make? But in reality, a...
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Personalization with Automation: The Complete Guide
If you’re in the marketing biz, then you’ve probably had it hammered into your head that “batch-and-blast” is dead. And if you’ve heard that one, then you’ve probably heard all about our buyers’...
View ArticleEvent Marketing + Marketing Automation: Best Practices from GBTA
Last week we had a very special guest for our Pardot webinar series: Ed Barrett – VP of Membership and Marketing at GBTA, a leader in travel management and long-time Pardot customer. In this half-hour...
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Smarter Marketing Series: 3 Ways to Personalize Your Marketing with Automation
It’s Friday, and time for another episode of our Smarter Marketing video series! This week, Mathew Sweezey is back to take on the topic of this month’s theme: personalized, 1:1 marketing. Check out...
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3 Essential Tools for B2B Data Collection
Picture this: a potential buyer types a search into Google, clicks on one of your pay-per-click ads, and is led to a page that matches the look and feel of your site. The page presents some information...
View ArticleExecutive Perspective: Are You Marketing Without Goals?
There’s one question from my early years as a marketer that I always look back on with disbelief: how can anyone (not just marketers) run campaigns and programs without goals? Many marketers view goals...
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Secrets to a More Efficient Sales Process
What makes for a productive sales rep?No matter what line of work you’re in, it’s important to regularly reexamine your processes and look for ways to improve efficiency. That’s why we loved this...
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How to Advance Your Content to the Knockout Stage
Are you one of the three billion people planning to tune into this year’s World Cup? Have you followed your team from the qualifying matches all the way to group play? For those who get to watch their...
View ArticleUpcoming Webinar: Marketing Data Dilemmas – Solved
Date: Thursday, June 26, 2014 Time: 2:00pm EDTToday’s smart marketers have learned that personalized campaigns drive better results, which means understanding each prospect is crucial to success. Bad...
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