Exploring the Art of Driving Engagement
Well, we’ve officially finished out April and concluded last month’s theme of “customer-centric marketing” (for a quick look at some of our top content, be sure to check out yesterday’s wrap-up post)....
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4 Must-Have Resources for Customer Retention
Sure, 71% of B2B tech marketers cite lead generation as their top content marketing goal — but your content can be used for a lot more than just lead generation. In fact, content can be one of your...
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The 5 R’s of Social Media Engagement
We’ve talked a lot recently about the buyer’s journey and how to engage with your buyer throughout, and one of the simplest, most cost-effective ways to do this is via social media. But, as with any...
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Executive Perspective: 5 Marketing Automation Myths — Busted
Like with any powerful technology, there are myths and mysteries surrounding marketing automation — from the tool’s capabilities to the resources required to make it run. But you can’t believe...
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The 2014 Content Creation Guide
This month, we’re exploring the art of engagement, from engagement with your prospects and customers to other industry thought leaders. We’ve already covered the five R’s of social media engagement,...
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New Prospect Lifecycle Report
Building on our existing Lifecycle Report, we’re excited to release a new report that will allow you to drill even deeper into your individual prospects’ activities over time, called the Prospect...
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4 Steps to Engaging Industry Influencers
Think about the top influencers in your industry.Now imagine that these leaders are standing behind your specific brand, promoting your message to their own extensive followings. How much money would...
View ArticleUpcoming Webinar: 7 Advanced Lead Nurturing Tips for Marketing — AND Sales
Date: Thursday, May 15, 2014 Time: 1:00 – 1:45pm EDTEngagement with prospects is always a challenge – in both marketing or sales. It would be great to be able to send a quick email to each of our leads...
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Smarter Marketing Series: 3 Tips for Mobile Marketing [VIDEO]
43% of all emails are now being opened via a mobile device. (Return Path) The stats speak for themselves: if you’ve been ignoring mobile in your marketing strategy, you can’t afford to any more.In...
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6 Content Campaigns We Love
One of the top ways to engage with your customers is through content, and the companies that we’re going to explore in this article are doing it right. From B2B to B2C, the companies below have taken...
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3 Ways to Track Engagement with Marketing Automation
How are you tracking engagement with your brand?If you’re investing time and resources into your marketing initiatives, but operating blindly when it comes to engagement levels, there’s a good chance...
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A Quick How-to: Easy Editorial Calendars [Template]
If you’re creating marketing content (and most of us are, whether we realize it or not), then you’ve probably been plagued with the following problem: keeping it organized. Publishing dates, authors,...
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5 Ways to Use Marketing Automation for More Agile Marketing
You’ve probably heard about “waterfall” marketing, which involves setting long-term goals and carefully planning steps to accomplish them. But what about “agile” marketing, its more efficient yet much...
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Smarter Marketing Series: 3 Components of Engaging Content [VIDEO]
If content is at the center of your B2B marketing strategy, then there’s one question that should be constantly on your mind: how do I create content that drives engagement?Mathew Sweezey takes on this...
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5 Engagement Questions—Answered: A Pardot Research Report
82% of consumers indicate that the type of content affects their perception of how credible the information is.How do I increase engagement with my content and brand?It’s the question that we’ve been...
View ArticleUpcoming Webinar: 4 Fail-Safe Ways to Avoid Marketing Automation Fiascos
Date: Thursday, May 29, 2014 Time: 2:00 – 2:30pm EDTMarketing automation used to be a “nice-to-have” not too long ago for marketers. These days, it is increasingly becoming a “must have.” With this...
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6 Ways to Increase Engagement Levels with Marketing Automation
You have a website. You’ve been creating content. You’re running social campaigns, email campaigns, paid search campaigns, and more. But at the end of the day, do you know how your buyers are engaging...
View ArticleNew Help Drawer & Chat Updates Coming Soon
At Pardot, we have a ton of great self-help resources for our clients — and soon they’ll be more accessible than ever. Next week, we’ll be updating our Help Drawer and in-app Chat with a slick new...
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Smarter Marketing Series: 3 Key Levels of Engagement Metrics
How well do you really understand your content engagement levels?In today’s Smarter Marketing series episode, Mathew Sweezey discusses three levels of content engagement metrics that can indicate the...
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8 SEO Elements You Can’t Ignore
Search engine optimization is one of the cornerstones of inbound marketing. After all, how do you expect to bring people to your site using an inbound strategy if your website isn’t optimized for...
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