Last week, I was lucky enough to be able to participate in a live chat hosted by the folks at ScribbleLive. Our topic? “Content Marketing with Limited Resources” — a subject that we’ve discussed recently on the Pardot blog, and one that we place a lot of import on.
Pardot’s own content marketing team has grown from “army-of-one” Laura Horton to a small team of writers and designers, which gives us some perspective on the growing pains that small companies experience when trying to assemble an integrated content marketing strategy. We know what it’s like to be strapped for time and resources, which is why it’s important to discuss tips for working with limited resources before marketers forego content marketing altogether.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)
In our chat last week, I was thrilled to appear alongside Michele Lin, Content Development Director at the Content Marketing Institute, and Sajeel Qureshi, Vice President of Operations for Computan. We were asked some great questions about content marketing best practices, from working with limited resources to SEO and more — and I’d love to share a few highlights for the content marketers who may be grappling with some of the same questions. Check out some of the conversation below (and a few recommended resources for further reading)!
“If I’m on a shoestring budget, why invest in content marketing?”
Recommended Resource:
A Guide to Marketing Genius: Content Marketing Infographic via Demand Metric
“Does content marketing have a significant impact with consumers? How can you measure that impact?”
Recommended Resource:
A Simple Plan for Measuring the Marketing Effectiveness of Content via Content Marketing Institute
“What can a small organization do to increase its likelihood of being found on Google?”
Recommended Resources:
The Basics of SEO for Successful Content Marketing via The Content Marketing Institute
Your Essential SEO Checklist via Pardot
“How do you gauge long-term success in the short term?”
Recommended Resources:
14 Content Marketing KPIs You Should be Tracking via Pardot
9 Convincing Arguments to Win Your Content Marketing Budget via The Content Marketing Institute
“How do you start a content marketing effort with limited resources? What things should you spend time/money on?”
Recommended Resources:
The Business Blogging Handbook via Pardot
How to Do Content Marketing on a Shoestring Budget via KISSmetrics
B2B Marketers Struggling with Content Marketing Results via AdAge
2 Essential Elements for Getting Started with Content Marketing via Content Marketing Institute
A Guide to Creating Content in Formats Your Audience Loves via Content Marketing Institute
“Are there any surefire tips that can make a content marketing campaign a success or is it wholly dependent on goals?”
Recommended Resources:
Three Ways to Reimagine Your Existing Content for Lead Gen via Vocus and MarketingProfs
5 Tips for Quality Content Creation that Won’t Bust Your Budget via Content Marketing Institute
How to Put Together an Editorial Calendar for Content Marketing via Content Marketing Institute
Follow Chipotle’s Lead and Create a Content Marketing Calendar via Entrepreneur
A Quick How-to: Easy Editorial Calendars [Template] via Pardot
Want more information on content marketing? Take a look at our Content Creation Guide for helpful tips and advice on content creation all the way through promotion and measurement.
