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Top Content of 2013: The Content Marketing Roundup
It’s that time of year again!As 2013 draws to a close, we’re taking a look back at some of our most popular content of the past year, according to topic. And there’s no better place to start than the...
View ArticleWhy Gmail Won’t Ask You to “Display Images Below” Anymore
Google has had a lot up their sleeves lately with the recent announcement of their Hummingbird update followed by their latest news, a change to how images will display in Gmail. This update to Gmail...
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Top Content of 2013: The Sales Optimization Roundup
This year, there was a lot of discussion revolving around marketing strategy and optimization, but what about sales? How can sales reps make sure that they’re accelerating their pipeline, following up...
View ArticleWhy You Should Think “Mobile First” with Email Design
Responsive design is a hot topic these days, and that discussion is extending more and more to include email design. While making your website adapt to screen size is an idea that’s improving as more...
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Top Content of 2013: The Email Marketing Roundup
If there’s one thing we learned in 2013, it’s that just writing a top-notch email won’t always get your message the attention it deserves. There are many aspects to your email marketing strategy that...
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A Day in the Life of a Marketing Automation User
The year is ending and the holidays are approaching, and many of you may find yourselves wondering what the new year will have in store. Perhaps it will bring new excitements and new challenges, new...
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5 Steps to Better B2B Marketing Campaigns
The new year is quickly approaching, and there’s no better time to reevaluate and rebuild your marketing strategy for a fresh start. Last week, our friends at Brainrider (the experts on B2B marketing...
View Article5 Ways Marketers Can Keep Off the Naughty List this Holiday Season
The holiday season is coming to its peak, and along with eggnog, packed shopping malls, and cold weather, this time of year brings with it a valuable opportunity for B2B marketers. Making the right...
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Top Content of 2013: Social Media Roundup
The holidays may be coming to an end, but we still have plenty of “top” content to go through before the year is up. So far, our 2013 content roundups have covered content marketing, sales...
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Top Content of 2013: Inbound Marketing Roundup
Have you been tuning in for our 2013 content roundup series? If you haven’t, it’s not too late! We have a lot of great content on the following topics just waiting to be perused:Content Marketing...
View ArticleQ&A with the Experts: Goals for 2014
Have you defined specific, measurable goals for your business in 2014? Have you accomplished everything you set out to in 2013?This time of year is an important time for businesses to both reflect on...
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Breaking Down the 3 Stages of the Sales Funnel
Last year, the sales funnel was the talk of the town. How can marketers make the sales funnel more efficient? How can sales and marketing work together to shorten the length of the sales cycle?Well,...
View ArticleIntroducing Pardot’s New Expanded Support Hours
Wouldn’t it be great if you could always reach Pardot support at 4PM from the west coast? Well, now you can!Pardot previously offered full business hour support in the UK (GMT) and the East Coast of...
View ArticleUpcoming Webinar: No One Cares About Your Content…Yet
Date: January 9, 2014 Time: 2:00pm ESTDescription: Content is just that – content. That is, until someone cares about what you are saying. So, how do you get your audience to care?Join us as Mathew...
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6 Marketing Quote Posters for the New Year
There’s nothing quite like an inspirational quote to start your year off right, especially if that quote comes in the form of a printable poster that you can hang in your office, where you’ll see it...
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How to Develop Your Ideal Buyer Personas: A Case Study
You’ve been told time and time again to keep your buyer personas in mind when creating content, forming sales pitches, and coming up with your marketing messages. Not only that, but you’ve probably had...
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5 Tips from the Experts on Supporting Your Sales Team
Last week, Salesforce released their eBook, 100 Sales Tips for 2014, with advice from the experts on everything from sales hiring and motivation to data and performance. But we found the chapter on...
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10 Email Marketing Stats for the New Year
ExactTarget recently released their 50 email marketing statistics for 2014 — and there were a few stats that really caught our eye. B2B marketers are constantly in search of the latest research and...
View ArticleIncrease Form Conversions by Using Context
The power of forms, especially in marketing, is often the exchange of information for something else of value: we’ll give someone our email address in order to get a response from an inquiry, and we’ll...
View ArticleUpcoming Webinar: New Year’s Resolution – Smarter Campaigns-Better Results
Date: Thursday, January 16, 2014 Time: 2:00PM – 2:30 PM ESTDescription: In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution...
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