2 Important B2B Lessons from #CES2014
The marketing industry may have Dreamforce, but when it comes to the latest in tech, CES is where it’s at. This week, more than 150,000 people descended upon Las Vegas to absorb and unveil the latest...
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Executive Perspective: The One Metric You NEED to Track
Sangram Vajre, Director of Marketing at Pardot, shares his insight on the sales pipeline in his new Pardot blog series, Executive Perspective.What single metric brings sales, marketing, and finance...
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The One-Man Marketing Department’s Guide to Automation
Marketing automation has many features and capabilities that can simplify the lives of marketers. But if you’re an army of one, running your company’s marketing department with limited manpower and...
View ArticleUnderstanding B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC]
Are you in tune with your buyers’ preferences?In this day and age, having a thorough understanding of buyer behavior is crucial, and that means knowing everything from what content your buyers’ prefer...
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Your Go-To Marketing Automation Glossary
If you’re just beginning to explore the marketing automation industry, you may have come across some terminology that you’re not quite familiar with (and let’s be honest — this can happen even if you...
View ArticleUpcoming Webinar: Sales and Marketing-Shifting Lead Nurturing into Overdrive
Date: Thursday, January 23, 2014 Time: 2:00PM – 3:00 PM ESTDescription: Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead...
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6 Ways to Get More Out of Hosting Webinars
The benefits of webinars are numerous — for brand awareness, thought leadership, and even lead gen. But webinars can also involve a significant investment in time and resources, so it’s important to...
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3 Simple Ways to Make Your Forms Easier to Fill Out
Convincing a visitor to fill out a form is the key to everything from getting basic contact information to implementing robust marketing automation. We’ve looked at how to clarify context to make a...
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A Quick Content Marketing Breakdown
Instead of giving you the classic (and let’s face it, overused) “content marketing is king” speech, we’ll let the data speak for itself.79% of B2B marketers use content marketing to achieve brand...
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Secrets to Effective Content Promotion [CHECKLIST]
In yesterday’s post, A Quick Content Marketing Breakdown, we walked you through the five steps of an effective content strategy, with tips on how to approach each phase. And one of the most important...
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Introducing the Marketing Automation Executive Value Guide
Marketing automation can shorten sales cycles, prove marketing worth, improve lead quality, and align sales and marketing efforts — among other things.Sounds promising, right? Unfortunately, to your...
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4 Reasons Your Emails Go Unanswered
We’ve all had it happen: we spend hours crafting the perfect email, setting up the template, and sending it out to our audience, only to have it fall flat on its face. Nothing is more frustrating than...
View ArticleThe 8 Pillars of Digital Marketing
A recent survey by the Online Marketing Institute found that many agencies and Fortune 500 companies lack employees with the skills necessary to achieve digital marketing success. By evaluating the...
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Executive Perspective: The CMO Dilemma
Sangram Vajre, Director of Marketing at Pardot, shares his insight on a common dilemma experienced by heads of marketing: should marketing invest in brand awareness or lead generation? Most heads of...
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Lead Nurturing Tips You Can’t Afford to Forget
Last week, Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, teamed up for a webinar on the importance of lead nurturing. Sales and Marketing: Shifting...
View Article4 Ideas to Take Your Marketing One Step Further
Mary West, Client Implementation Specialist at Pardot, has worked extensively with clients, and will be sharing her insights, best practices, and tips for those using marketing automation in their...
View ArticleUpcoming Webinar: Prime Time Lead Nurturing for Sales
Date: Thursday, February 6, 2014 Time: 2:00PM ESTDescription: Lead nurturing…for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types...
View Article14 Content Marketing KPIs You Should Be Tracking
When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and...
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Marketing’s #1 Customer — And How To Reach Them
As marketers, we’re trained to think creatively: who are our prospects and how can we reach them? How can we communicate with prospects in new and exciting ways? What messages will resonate most?...
View Article3 Ways to Optimize Landing Page Layouts
You’ve got no time to waste when a visitor hits a relevant landing page. If you’ve set things up well, that visitor got there through interest in a keyword, and now you have their attention — that’s...
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