Clik here to view.
The 4 Keys to 1:1 Marketing #DF13
We saw it at Connections 2013, and we’ve continued to see it at this year’s Dreamforce conference: an emphasis on 1:1, personalized marketing. With the growing adoption of mobile devices and the...
View ArticleClik here to view.
Accelerate Your Pipeline with Marketing Automation [White Paper]
Your sales team is wholly responsible for the health of your sales funnel.Right?Not quite. In today’s business-to-business landscape, your marketing team is just as responsible for moving leads through...
View ArticleClik here to view.
3 Powerful Ways to Use Social at #DF13
You see it everywhere you look at Dreamforce 2013: attendees buried in their phones, turning to their social media channels to document the moment, share lessons learned, and connect with other...
View ArticleClik here to view.
A Visual Recap of #DF13
We’ve talked all week about the future of the customer company, the importance of 1:1 marketing, the need for marketing-sales alignment, and the impact of the customer revolution.Frankly, we’re all...
View ArticleClik here to view.
Sales vs. Marketing: The Original Game of Thrones [#INFOGRAPHIC]
Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the...
View ArticleClik here to view.
Make the Most of #DF13 — AFTER the Conference
Whether you’re just getting back into the office from Dreamforce 2013, attended another conference this past fall, or are thinking about attending a trade show during the spring season, you’ll want to...
View ArticleClik here to view.
Marketing Automation 101: Goals & Planning
You’ve probably heard by now about the benefits of marketing automation, and maybe you’re interested in learning more about how investing in a platform can revolutionize your marketing, shorten your...
View Article5 Things Marketers Have to Be Thankful For This Holiday Season
If you’re stuck in the office the day before Thanksgiving, you may find yourself wondering (in a moment of fleeting resentment) what the big deal is about being a marketer. In a constantly evolving...
View ArticleClik here to view.
How to Create Problem-Solving Email Content
At the core of most B2B marketing is the belief that there’s a problem that needs solving, and the product being marketed is the best solution for it. But, since we know buyers will enter a sales...
View ArticleVideo Marketing 101: How to Measure Success
If you’ve been following our video marketing series from the beginning, then you’re well on your way to becoming a whiz with video marketing basics, video marketing on a budget, video SEO, and video...
View ArticleClik here to view.
How to Grow Your Email, Mobile, & Social Audiences [INFOGRAPHIC]
Have you ever noticed how some companies are able to cultivate an audience of thousands, while other companies struggle to get just a couple of shares on their content? Often, it’s not the content...
View ArticleClik here to view.
The Complete Guide to Sales & Marketing Alignment [White Paper]
Are your sales and marketing teams always at odds? Do the tensions between your reps and marketers resemble those between House Stark and House Lannister? If so, you’re not alone. Strife between these...
View ArticleUpcoming Webinar: Planning Lead Generation Marketing Programs
Description: Planning B2B lead generation marketing programs that deliver better results is a continually evolving challenge. It requires a focus on prioritizing your objectives, understanding your...
View ArticleClik here to view.
4 Things Every Marketer Should Know About Lead Nurturing
According to recent research, 70% of the buying process is now complete by the time a prospect is ready to engage with sales.It’s a stat we throw around a lot in our content, and not without good...
View ArticleClik here to view.
Q&A with the Experts: Sales-Marketing Alignment
You already know the importance of sales-marketing alignment — and the dangers of not having it.We’ve covered this topic in a number of webinars, presentations, white papers, and blog posts, and we’ve...
View Article2014′s Top Content Marketing Trends
2013 is coming to a close, and the verdict on content marketing is in. This year, according to a recent survey by MarketingProfs and the Content Marketing Institute, 93% of B2B marketers bought into...
View Article#DF13 Presentation Slides Are Now Available!
Dreamforce 2013 may be long gone (even though it’s only been three weeks, but that’s how it works in the marketing world, right?), but before you start your sprint toward the end of the year, let’s...
View ArticleClik here to view.
How Marketing Automation Impacts Sales & Marketing Workflow [Infographic]
Have you started setting business goals for 2014? Is “improving sales-marketing alignment” somewhere on the list? It should be.Recent research shows that 70% of the buying process is now complete by...
View ArticleClik here to view.
4 Lethal Lead Management Mistakes
Lead management can be a daunting task, and what works for one company doesn’t always work for another. Your approach to lead management not only affects the marketing team, but also your sales team,...
View ArticleClik here to view.
New Campaign Performance Report
Want a deeper look at your campaign performance? We’re excited to announce the release of our Campaign Performance report, which gives a high-level overview of a campaign’s overall health in comparison...
View Article