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The Case for Lightning: Pardot Edition
If you’re a Salesforce admin, you’ve probably been feeling the pressure to make the transition from Salesforce Classic to Salesforce Lightning since we rolled it out in Winter ’16. But if you’re a...
View Article8 Direct Mail Best Practices for B2B Marketers
Here at Salesforce, we’re re-establishing direct mail as a top tactic to engage our hottest prospects. It’s a great way to grab people’s attention, even if only for a few minutes, which can be HUGE...
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Four Keys to the Future of Data-Driven Marketing
Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the...
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Einstein’s Theory of Buyer Intent
For the informed buyer, what is a true indication of buyer intent? Does reading that white paper really show they’re interested in your new product suite, or are they just staying on top of hot trends...
View ArticleA Perfect Week with Pardot at SiriusDecisions Summit ’19
A Perfect Week with Pardot at SiriusDecisions Summit ’19 We’re packing up our dancing boots and thirst for B2B marketing knowledge in anticipation of this year’s SiriusDecisions Summit in Austin,...
View ArticleTurning Marketing Challenges into Career Successes
In 1995, Josh Golden was producing videos for the prosecution team in the OJ Simpson murder case. In 2019, he’s the president and publisher of Ad Age and a storied marketing and advertising leader....
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The Four Foundations of a Best-in-Class Marketing Stack
Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers...
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What Star Wars Can Teach You About B2B Marketing
For those who love Star Wars, May 4th is one of the most exciting days of the year (besides Life Day, of course). Say “May the 4th” out loud and you’ll understand why — it sounds just like the first...
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Introducing: Qualified for Salesforce Pardot
In B2B marketing, personalized engagement is the name of the game. That’s why the Pardot team is so excited to introduce Qualified for Salesforce Pardot. Now, you can engage high-value leads like never...
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Pardot named Best Marketing Automation Platform by ClickZ
Pardot is honored to have been named Best Marketing Automation Platform at the 2019 Marketing Technology Awards. Presented by marketing technology publication ClickZ, the annual Martech Awards honor...
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5 Key Takeaways from SiriusDecisions Summit ’19
We just wrapped up SiriusDecisions Summit 2019 which took place from May 5th – 8th in Austin, Texas. With over 3,500+ attendees and 17 session tracks, there was no shortage of B2B inspiration at this...
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More Meaningful Demand Generation: A Conversation with Nate Skinner
Demand generation has evolved. Digital marketing isn’t just about the quantity of clicks anymore — it’s about the quality of clicks. Teams are getting smarter about demand generation, working to get...
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How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score
Imagine a world where AI could help you nurture your prospects more effectively. That imagination has become a reality thanks to Pardot Einstein! Coming in the June Summer ‘19 release, marketers will...
View ArticleThe Email Journey Every Brand Should Have
Welcome journeys — those email campaigns that introduce and onboard new customers — are critical in helping brands make a good first impression. After all, customers are most engaged and most primed...
View ArticleHow Manufacturers Can Use Marketing Automation to Build Better Customer...
The definition of marketing is changing for the manufacturing sector. More and more, B2B customer behaviors are driven by personal experiences as a consumer. Brands that will find success in the future...
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How Marketing Automation Has Transformed The Customer Experience at Car Loans...
Don’t be the person holding a shovel when everyone else has a backhoe. With constant buzzwords like automation, artificial intelligence (AI), and machine-learning being tossed around like salad,...
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How to Keep Your Marketing Moving While You’re Out of Office This Summer
Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully...
View ArticleTake the Long View For Customer Success
As a biologist-turned-marketer, Andy Bertera now leads marketing at New England Biolabs (NEB). As executive director of marketing and sales at NEB, Andy is responsible for global marketing operations...
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A Perfect Week with Pardot at Connections ’19
We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring...
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When to Say Good-bye: How to Handle Inactive Prospects
While most of us understand what is needed to generate a new lead, identifying when to say “goodbye” to an existing prospect is often much harder to conceptualize. As a result, it’s not uncommon to...
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