Tips for Using B2B Marketing Automation Before, During, and After Events
You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team....
View ArticleABM Innovation Summit Preview: How AI Can Unleash ABM
Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. Still, with fixed...
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New E-book: How to Turn Your Website into a Lead Generation Machine
We’ve all heard the phrase, “Don’t judge a book by its cover.” Yet, as humans, we are all guilty of making a snap judgment based on first impressions. When talking about your company and the solutions...
View Article7 Types of Email Every Physician Referral Management Program Needs
When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct...
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5 Signs B2B Marketers Might Actually Be Leprechauns
Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the...
View ArticleWhat Golf Can Teach B2B Marketers About Lead Nurturing
A lot of business happens on the golf course, but B2B marketers can actually learn some valuable lessons from the game itself. Beyond patience and hard work, golf can teach us important strategies for...
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Why Marketers Should Invest in Artificial Intelligence
It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are...
View ArticleHow Data Can Unlock Creativity and Drive Alignment
In the latest episode of the Marketing Trends podcast, Ed McDonnell, Senior VP of Sales for Salesforce Marketing Cloud, joined host Ian Faison in the studio. Ed has a unique perspective on sales and...
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What are the Top Challenges for Women in Revenue? [And How Do We Solve Them?]
Today’s forward-thinking businesses are dedicated to gender diversity. Research shows that women bring critical leadership skills to organizations and we know that companies with more gender diversity...
View ArticleContent-Driven Conversations: The Future of B2B Engagement
Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations...
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Align Sales and Marketing with Sales Cloud + Pardot in Lightning
This blog is a recap of our January webinar, Align Sales and Marketing with Sales Cloud + Pardot in Lightning. We’ve been known to talk about sales and marketing alignment a time or two . But really,...
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The Future of Marketing in Five Stats
Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing, because there are a lot of major changes on the...
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How Artificial Intelligence Takes B2B Marketing Accuracy to the Next Level
For marketers, artificial intelligence (AI) is the greatest thing since sliced bread — except AI can also identify the type of bread, tell you about it, and help you turn it into a sandwich. While AI...
View Article3 Steps to Becoming a Digital Financial Advisor
Let’s just take the gloves off: digital marketing for financial advisors is really far behind the times. The misinformation regarding digital marketing in the financial advisor space is staggering,...
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How to Segment Healthcare Audiences for Account-Based Marketing
Account-based marketing (ABM) is all about treating your highest-value leads as markets of their own. This approach is especially useful in the healthcare and life sciences (HLS) industry, where...
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The Four Secrets To Becoming An Experience-Focused Brand
Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce’s State of the Connected Customer report. When consumers say...
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Customer Story: How Sequoia Financial Became a Trailblazer in Client-Driven...
Sequoia Financial Group is all about personalized service. They’ve even written it into their value proposition. In an era where technology is changing how we do everything — including how we manage...
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[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne
Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the...
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3 Ways to Improve KPIs Using Dynamic Content
Marketers are almost always concerned with how our tactics and strategies are holding up. We care about metrics like the number of people who are reading our emails and clicking through to our site,...
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10 B2B Marketing Tips I Learned From the World Tour Boston
Last week, I walked in the Hynes Convention Center for my second Salesforce World Tour in Boston. I was pumped up and ready for a fun filled day of learning, networking and trailblazing. Vala Afshar...
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