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The Dreamforce 2014 Handbook: Your Guide to Success at #DF14
How many of you read the headline to this post and thought, “I get it, Pardot! You’re going to be at Dreamforce!”?I wouldn’t blame you if you had. But this post isn’t about our presence at Dreamforce,...
View ArticleIntroducing Folder Permissions
Earlier this year, we introduced Pardot Folders to help you organize your marketing content in a way that makes sense for you. Now, we’re excited to introduce Folder Permissions, which will give you...
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September’s Top 6 Event Marketing Resources [Wrap-up]
We’re sad to bid adieu to our month of content on event marketing, but we aren’t too fussed — after all, we have Dreamforce to look forward to in two weeks (and if that doesn’t fill our appetite for...
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Marketing Automation + CRM: Understanding the Dynamic Duo
The idea of integrating marketing automation with a CRM platform is no new topic for our blog.We’ve talked previously about the differences between the two platforms, how they work together, and why...
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The Quick Guide to Popular Lead Nurturing Campaigns: Cold Lead Nurturing
If you’ve been following our lead nurturing series over the past month, then you’ve already learned how to nurture the net new leads in your database and move sales leads through the sales funnel....
View ArticleForms Are Great, But Confirmed Opt-In Is Better
It’s common knowledge that a list of opted-in prospects is the best way to make sure your spam complaints stay low and you get the most out of your email marketing. But how do you handle prospects...
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3 Steps to Trade Show Booth Success
We’re (finally) just one week out from the world’s largest cloud computing event: Dreamforce 2014. And if you’re among the sponsors that will be putting the finishing touches on your booth next week at...
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Executive Perspective: Are You Marketing Pain Killers or Vitamins?
I recently read a blog post by David Cummings, co-founder of Pardot, that discussed the concept of selling painkillers versus vitamins. The idea behind the article was that a focus on pain points will...
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Announcing the 2014 Sales Surfboard Award Winners
Last year at Dreamforce, salesforce.com launched the Sales Surfboard Award program to celebrate Sales Cloud, Data.com, and Work.com customers’ most inspiring sales success stories of the year — and...
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Live-Tweeting at #DF14: Pre-Event Preparation
Preparing for Dreamforce 2014?You and 130,000 others; all of whom will soon be descending on the streets of the San Francisco financial district to network, promote, learn… and share their insights on...
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How to Create a Sales Enablement Drip Campaign: A Pardot Case Study
Many people in the B2B space think that lead nurturing is a tool mainly used by marketing and sales to warm leads and move potential buyers down the funnel. At Pardot, we find many other uses for this...
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7 #DF14 Nightmares — & How to Avoid Them
How many of you have had one of those nightmares where you’re running from the bad guy, except you can’t actually run? Or where you fall down and all of your teeth fall out? In fact, I had one of those...
View Article5 Themes to Listen for at #DF14
We’re kicking off one of the biggest weeks of the year in the marketing, sales, and software industries. As Dreamforce 2014 begins to pick up steam, many of us are thinking back to some of the themes...
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Smart Shortcuts for Content Marketing at #DF14
Dreamforce 2014 is finally upon us, and it couldn’t be more exciting—and overwhelming. Yesterday was a long and wonderful day of learning, networking, and probably getting lost at least once. And even...
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Introducing Salesforce for B2B Marketers: The Complete Guide [Free eBook]
Dreamforce may be taking center stage on our news feeds and Twitter streams right now, but that doesn’t mean we can’t release some new (non Dreamforce-related) content! If you’ve been paying close...
View ArticlePardot’s Response to SSL POODLE Vulnerability
On Tuesday, October 14th, Google announced the discovery of an SSL vulnerability present in an older variant of the SSL protocol, version 3 (SSLv3).In order to mitigate against this recently disclosed...
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Dreamforce 2014 is Wrapping Up…What Now?
So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information...
View ArticleUpcoming Webinar: Demand Gen – Power and Presence
Date: October 23, 2014 Time: 1:00pm EDT / 10:00am PDTMarketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let’s take a look with Mathew Sweezey,...
View Article#DF14 Recapped in 21 Embedded Tweets
Whew, what a week! If you attended Dreamforce this week, then you’re probably feeling a lot like us: talked out, tired (in a good way!), and ready to hit the ground running with everything you’ve...
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4 Crucial Steps to Trade Show Follow-up
How much time do you spend preparing to sponsor a trade show event?If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you...
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