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Rethinking Events Marketing with Marketing Automation
What do the dates October 13 – 16 mean to you?If you’re like us and over 130,000 other expected attendees, mid-October means one thing and one thing only: Dreamforce 2014.As Dreamforce approaches and...
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9 Ways to Leverage Marketing Automation at Events [White Paper]
When it comes to events, you want to get as much out of your efforts as you put in — and ideally, you want to get more. We know how big of an investment events can be, whether we’re talkin’ trade...
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How to Fuel Your B2B Online Advertising with Marketing Automation: Part 3
Don’t Stop Now: Get More Out of All Your Online Advertising WorkChristina Sapienza, Online Marketing Manager at salesforce.com, shares her experiences using marketing automation to fuel online...
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Introducing the Pardot Email Deliverability Content Team
Email Deliverability: Meet the WritersEditor’s note: Here on the Pardot blog, we love writing about marketing automation best practices, overarching industry trends, and all things B2B marketing. But...
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4 Copywriting Tips to Boost Your Landing Page Conversions
When an average of just 1-4% of B2B landing page visitors convert to leads, it’s not hard to get discouraged (BrightInfo). If you’ve designed a killer landing page, clearly defined your value...
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STOP Saying My eBook Closed a Million Dollar Deal
Answer honestly: when was the last time you bought a product after reading an eBook?At the risk of offending all of the content marketers out there, let me say this: it makes little to no sense to give...
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Introducing the B2B Social Media Guide to Best Practices
87% of B2B marketers use social media as part of their content strategy. (CMI)Think social media is only for your B2C counterparts? For flashy ad campaigns, product giveaways, and clever contests?Think...
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B2B Video Marketing Secrets You Can Steal
Jon Spenceley is the Community Marketing Manager at Vidyard, and is passionate about helping companies get the most out of their video assets.According to a recent survey from Demand Metric, over...
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Social Media for Business: The Perfect Time to Post
When you go to send an email campaign, what all do you think about? Like any effective email marketer, you probably take time to consider who to send to, what to say, and the best time to send to...
View ArticleUpcoming Webinar: Rethink B2B Marketing Events
Date: September 15, 2014 Time: 2:30pm EDT / 11:30am PDTIn a B2B marketer’s world, events are huge lead drivers. Join us as Mathew Sweezey, Marketing Evangelist at salesforce.com, and honored guest,...
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3 Ways to Use Marketing Automation for Pre-Event Preparation
A lot of preparation go into sponsoring a marketing event. In the weeks prior, every working minute should be dedicated to preparing your booth, perfecting your messaging, and communicating internally...
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The Quick Guide to Popular Lead Nurturing Campaigns: Net New Leads
Welcome to our new series on lead nurturing, where we’ll be taking a look at different types of lead nurturing campaigns in greater detail. Learn everything you need to know about use cases, timing,...
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6 Hats SMB Marketers No Longer Need to Wear [Graphic]
A few weeks ago, we released an interactive infographic that may very well be my favorite piece of content we’ve ever created. If you like hats (who doesn’t like hats?) and frequently feel overwhelmed...
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Are You an Event Marketing Master? [Quiz]
How much do you know about event marketing trends? If you’re a larger company with an impressive list of events on your schedule, then you probably know a good bit. But if you’re new to the event...
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Why CAN-SPAM Compliance Isn’t Enough for the Email Industry
An oft-repeated phrase I see in my capacity in handling email compliance is “But we’re CAN-SPAM compliant!” as a justification for sending unsolicited emails to prospects. Being CAN-SPAM compliant is...
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The Quick Guide to Popular Lead Nurturing Campaigns: Sales Nurturing
Last week, we published the first post in our new series about different types of lead nurturing campaigns, beginning with a campaign revolving around Net New Leads. Today’s post focuses on one of the...
View ArticleExecutive Perspective: When GOOD Marketing Is GREAT Marketing
You’ve probably read or at least heard of Jim Collins’ book Good to Great, but if you haven’t, it’s honestly one of the best books I’ve ever read. The book focuses on how good, mediocre, and even bad...
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Introducing the Social Media for Events Handbook
With Dreamforce 2014 coming up in October, we’ve got events on the brain! To gear up for all the Tweeting and Instagramming we will certainly be doing at the exciting sessions and late-night parties,...
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The Truth About Social Media & SEO
If you ask two experts where social media falls in the SEO equation, you might get two very different answers—like these:Expert A: “It’s all about social signals, which are like votes that add value to...
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Pardot at Dreamforce: Everything You Need to Know
The countdown has officially started.We’re just weeks away from the largest cloud computing event in the world: Dreamforce 2014. So if you’re trying to plan out your Dreamforce strategy before you head...
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