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How to Build an Impactful Brand That Drives Action [WEBINAR]
Think about some of your favorite brands. Those names that really stick out in your mind. There are certain categories where a single brand reigns supreme, and in some cases even becomes synonymous...
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Who’s Excited for Connections 2016? We Are!
We are less than one month away from an amazing Connections event here in our Pardot hometown of Atlanta, and our team is getting pumped! Not only will there Pardot-hosted thought leadership sessions,...
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3 Common Misconceptions About Marketing Automation
55% of B2B companies are using marketing automation technology in 2016, according to Emailmonday. But despite marketing automation’s growing popularity, there’s still a lot of misinformation floating...
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Introducing the New and Improved Pardot UI
Pardot is committed to ensuring that every user has a great experience using Pardot. That’s why we have a team of usability experts dedicated to finding ways to continually improve the experience for...
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5 B2B Marketing Ideas To Jumpstart Your Next Brainstorming Meeting
Let’s face it B2B friends, we’re all busy, and constantly thinking of new ways to load our pipelines with leads, so our sales teams can close more deals. Sometimes it’s tough. We run out of ideas. We...
View ArticleNow Available: Simplified Email Saving
I’m excited to announce that today we’re introducing a set of enhancements to our email editor to streamline the process of saving emails, and make it easier for multiple users to avoid colliding while...
View ArticleWhat Has Empathy Got To Do With It?
This morning, as I was on my way into work, I passed a woman in a minivan who was pulled over on the side of the road. It looked like she was getting a speeding ticket, as there was another police...
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Relationship Marketing Lessons from an Unexpected Source
What can a used car dealership in Canada teach us about marketing? In last week’s webinar, How to Build an Impactful Brand That Drives Action, Jeremy Miller of Sticky Branding answered that question....
View ArticleIntroducing Multiple Scoring Categories
The ability to track prospect engagement with your marketing content and generate scores based on the actions they do and don’t take is powerful. Pardot customers use a prospect’s score to determine...
View ArticleGetting to the Inbox: A Marketer’s Guide to Email Tech
Who is an email really from? If an email client shows bob@company.com as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just...
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How to Overcome 3 Common Barriers to Marketing Automation Success
Even the most successful B2B organizations face tough marketing challenges. This is abundantly clear in Marketing Automation Trends for Success, an April 2016 report from Three Deep and Ascend2. The...
View ArticleThe Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!
We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the...
View ArticleGrab Their Attention: 5 Content Tips for Creating Engaging Emails
Email is a fact of life. Not getting any feels like someone’s turned the volume down on your personal universe – we’re so used to seeing that little number that screams Hey! Hey, you! 181 things need...
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Connections 2016: Salesforce Delivers B2B Marketing Automation Innovation...
It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and...
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3 Things Successful B2B Marketing Teams Do Differently
What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out. The study broke respondents...
View ArticleBig Team or Small, Marketers Share Some Universal Truths
In my time with the Pardot marketing department, I’ve witnessed many different stages of growth. I started as the first and only marketer at the organization. Two acquisitions later, I get to work with...
View Article3 Time-Saving, Money-Making Marketing Automation Connectors
“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” –...
View Article7 Things You Should Do After Attending a Conference
Connections 2016 came and went with a bang, as always. By now you’re recovered, rehydrated, and ready to implement some of the things you learned. You probably went home with loads of information to...
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The Laugh Heard ‘Round The World
It was the laugh heard around the world. You know, I’m sure you heard it, too — the one behind that Star Wars Chewbacca mask. What started out as Texas woman Candace Payne’s simple attempt to make her...
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New Updates to Competitor Monitoring
Your website is not only the face of your brand, it’s also one of your most valuable lead generation channels. And driving organic search traffic to your site by optimizing SEO is an important goal for...
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