Important Updates to Pardot’s Google Adwords Connector
At the end of May, we posted an article on our blog about some upcoming changes that Google is making to their Adwords URLs. If you’re a Pardot customer, there are some additional items to bear in...
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A Mid-2015 Marketing Progress Report
Forget champagne and noisemakers; marketers’ favorite part of the new year is making predictions about what’s to come for the marketing industry. But, much like New Year’s resolutions, these...
View ArticleUpcoming Webinar: Why Every Marketer Should Care About ‘Sales Enablement’ –...
Date: June 18, 2015 Time: 1:00pm EDT / 10:00am PDTAs marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and...
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Why Content Marketing Is Critical to Product Launch Success
A few weeks ago, we launched a new e-book in partnership with the content experts at Kapost. The e-book explored the problems plaguing modern product launch marketing, and offered up a simple solution...
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Welcome to Summer Camp: Your How-To Marketing Content Series
Remember summers as a kid?Long days in the sun, exploring the outdoors with your friends, learning from your camp counselors, and falling into bed at night excited to get up the next morning and show...
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The New & Improved Complete Guide to B2B Email Marketing
Two years ago, we released our Complete Guide to B2B Email Marketing, complete with actionable how-to information to help our readers optimize their deliverability rates, create eye-catching email...
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How to Boost Sales with Marketing Automation [Expert Interview]
Meet Phil Simpson.Our first summer camp featured expert joins us from all the way across the pond to share his perspective a seasoned B2B sales manager (ok, so he didn’t make the trip solely for this...
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21 Email Deliverability Terms You NEED to Know
One thing I’ve recently realized in the email deliverability and compliance field is that I use a lot of terms that aren’t really common knowledge, which is why lately I’ve been making an effort to...
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Does Your Company Need a Full-Time Marketing Automation Team?
If you’ve recently rolled out a marketing automation platform (or are thinking of doing so), you’re probably wondering what kind of manpower it’ll take to keep your programs running and get the most...
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How to Keep Your Customers Smiling [Expert Interview]
Meet Ginny Richardson.Our Summer Camp content series kicked off last week with an interview with Pardot Sales Manager Phil Simpson. Today, we’re joined by self-proclaimed cheese-lover Ginny Richardson...
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5 Ways Marketers Can Enable Their Sales Teams (+ Real-Life Examples)
As we’ve said before on the blog, marketers have two primary audiences: the end user and their own sales team. Last week, we hosted a webinar focused on the latter. Our Email Marketing and Campaign...
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How to Secure Lifelong Customers with Effective Training [Expert Interview]
Meet the training dream team.For this next summer camp session, we’re joined by two long-time members of the Pardot training team: Anna Sims and Scott Konkol. Anna and Scott are here to give us a...
View Article3 Marketing Lessons Learned from the Pardot Coffee Club
Nicole Conley, Client Advocate at Pardot, has worked extensively with clients over the past two years, and recently attended her first Pardot Coffee Club. Nicole joins us to share some of the hot...
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How to Build a Successful Video Marketing Strategy [Expert Interview]
Meet Seth Hathcock.Our summer camp content series continues with Digital Learning Specialist (and video expert) Seth Hathcock! Check out our interview to learn his process for thinking through Pardot’s...
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Introducing the New and Improved Content Creation Guide
According to the Content Marketing Institute, “content marketing” is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...
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An Inside Look at Developing the Pardot Product [Expert Interview]
Today, our summer camp series is changing directions: we’re taking an inside look at the folks behind the Pardot product. Chris Kelly, Software Engineering Manager and mountain-biking aficionado, joins...
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5 Ways to Use Surveys in Your B2B Marketing
As you may know, we recently announced that SurveyMonkey for Salesforce now integrates with Pardot. Since the announcement, we’ve understandably had surveys on the brain. That got us thinking: B2C...
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How to Successfully (& Gracefully) Settle Support Issues [Expert Interview]
Last week, our summer camp series took an inside look at the Pardot product. Today, we’re changing directions once again to learn a little bit more about Pardot’s Support Team: their team culture, the...
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6 Ways Salesforce Uses Pardot to Drive Demand and Close Deals
Next Thursday, we’ll be hosting a webinar with Desk.com and Salesforce Foundation to discuss some of the ways that Salesforce uses Pardot to drive demand and close deals. Since we get a lot of...
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Variable Tags for Salesforce® Engage Campaigns Now Available
We have an exciting update for all of our Salesforce® Engage users: Variable Tags are now available for Engage Campaigns! This new update will allow sales reps to further customize both...
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