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Social Media Marketing: 4 Things to Know Before Hitting ‘Publish’
Publishing: it’s the first and most obvious step towards achieving social media marketing success. If you’re just getting started with social, hitting ‘publish’ can be a scary but essential step. After...
View ArticleUpcoming Webinar: Tackling the 3 Greatest Threats to a Sales and Marketing...
Date: April 21, 2015 Time: 2:00pm EDT / 11:00am PDTTo win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems...
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4 Lead Scoring and Grading Scenarios Explained
While we’ve been covering some of the recent trends in email marketing and Google search on the Pardot blog lately, I’d like to take today to return to a marketing automation 101 topic that is near and...
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Best Practices for A/B Testing Your Emails—Plus 3 Noteworthy Examples
When it comes to email marketing best practices, contradictory advice abounds. You’ve probably heard that the best color to make your CTA buttons is red…or blue…or orange… The truth of the matter is...
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Introducing: A Sales and Marketing Love Story
Ever downloaded an e-book only to find a veritable dictionary of marketing jargon and buzzwords? Ever get sick of sifting through a jumble of impressive vocabulary when all you want to do is answer one...
View ArticleIntroducing Sales Cloud Engage
Today, we’re excited to announce the official launch of Sales Cloud Engage, a new solution from Salesforce Pardot that helps marketing and sales teams work together to sell more effectively than ever....
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The Little Black Book of Sales and Marketing Alignment [Microsite]
Just yesterday, we published a new e-book that made the following promise: with Pardot marketing automation and Sales Cloud Engage (a new solution from Pardot launched just this week!), your sales and...
View Article5 Email Marketing Swear Words to Stop Using Today
Salesforce Marketing Cloud recently put out an awesome blog post that’s really stuck with me the past few weeks. The article pitches the idea of an #emailswearjar for when you use “bad” words as they...
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6 Steps to a Better Sales-Marketing Strategy
If I asked you, right now, to describe your marketing team’s number one customer, what would you say?As marketers, we’re trained to think creatively: who is our target audience and how can we reach...
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2 Common B2B Sales Challenges Solved with Marketing Automation
As sales reps approach their monthly, quarterly, or yearly quota, they can’t afford to waste time on leads who aren’t ready to close. Unfortunately, this means that leads often fall prey to neglect if...
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5 Myths About Marketing Automation and Small Businesses — Busted
It’s no secret that marketing automation is changing the marketing landscape for B2B companies of all sizes, but many smaller businesses (understandably) still have concerns.We get it—Pardot was a...
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Why You Should Create a Content Library For Sales — & How to Do It
Here’s an interesting paradox: according to a January 2015 study by Regalix, generating leads and creating awareness were cited as the top objectives of content marketing by 83% and 76% of marketers,...
View Article5 Steps for Executing Successful B2B Webinars with Marketing Automation
We live in a strange and wonderful time in which we can learn just about anything via webinar. Want to become an SEO expert? There’s a webinar for that. Curious about winemaking? Answers are a quick...
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5 Best Practices for a Successful Lead Scoring Model
A few weeks ago, we wrote a post explaining some of the most common scoring and grading scenarios that B2B companies might encounter when setting up a lead qualification model — and how to handle the...
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How to Get More ROI from Marketing Automation
At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy...
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3 Crucial Resources for SMBs Getting Started with Marketing Automation
Ramping up marketing automation as a small business marketer isn’t always easy. In fact, for multitasking marketers experiencing a perpetual shortage of time and resources, implementing and optimizing...
View ArticleUpcoming Webinar: Breaking Down the B2B Buyer’s Journey: Selling in the...
Date: May 14, 2015 Time: 2:00pm EDT / 11:00am PDTWhen asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only...
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The Golden Rule of List Management
There are a number of schools of thought when it comes to email list management. One is that permission, once given, never expires. The other believes permission has a time limit of six months, a year,...
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3 Major Email Marketing Focuses for 2015
Email isn’t dead — and Econsultancy recently released their 2015 Email Marketing Industry Census to prove it. With over 1,000 respondents participating, the Census took a look at the effectiveness of...
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5 All-Too-Common Marketing Automation Mistakes
Marketing automation offers a wealth of powerful features that make our lives as marketers a whole lot easier—as long as we use them correctly. Last month, Spear Marketing Group released The State of...
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