Why Your Marketing Content Isn’t Just for Pre-Sales
According to a 2015 study by digital marketing company Regalix, the following are listed as the top content marketing objectives for today’s B2B companies:1. Nurturing prospects and influencing...
View ArticleUpcoming Webcast: Driving Demand with Stories That Sell
Date: February 26, 2015 Time: 2:00pm EST / 11:00am PSTHow can B2B marketers build a sustainable strategy that attracts audiences, creates demand, and supports sales throughout a complex buying cycle?...
View ArticleThinking Like a Kid: A 3-Step Guide to Creative Problem Solving
Ah, problem solving: a vague term that we find too often on resumes and not often enough in challenging work situations. Sometimes we focus so much on arriving at a solution that we don’t focus on the...
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Understanding the Buyer’s Journey: The Consideration Stage
A few months ago, we published an article on “Understanding the Buyer’s Journey”— one of several we’ve written on the topic. This article focused, more specifically, on the beginning stages of building...
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6 Copywriting Tips for Attention-Grabbing Adwords Ads
A few months ago, we put together a blog series that focused on developing an effective paid search advertising strategy. More specifically, the three-part series discussed how to use marketing...
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Seven Dos and Don’ts of Building Trust with Your Website
Take a moment to make a mental list of your favorite brands.Got it? Good.I’m willing to bet that whether you’re thinking of international giants like Coke or small, family-owned businesses from your...
View Article7 Kinds of Interactive Content that Generate Leads
With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015?Check out how these seven types of interactive content can...
View ArticleWhy 2015 Is the Year of Personalization
I know, I know, not another post about what the new year means for email marketing. We’ve already seen that video is the new trend, mobile’s gonna be where it’s at, gotta have microtargeting and...
View Article6 Crucial Questions to Ask Your Sales Team about the Customer
It’s no secret that many businesses have trouble keeping their marketing and sales teams aligned. The two departments are often treated as separate entities, which has caused a fierce rivalry in some...
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11 Must-Try Lead Nurturing Campaigns
Lead nurturing is a powerful tool — and not just for your marketing and sales teams, but for your customer service team as well. While it’s often marketed as a way to engage with non sales-ready leads...
View Article5 Digital Tactics for Customer Retention in 2015
Marketers have a strong tendency to focus on courting new business. This can cause you to neglect your very best prospects: the customers you already have. A recent study by Bain & Co found that a...
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The 3 Key Players in B2B Storytelling
Last summer, graphic designer Stefan Sagmeister made waves when he challenged the notion of design as a form of storytelling. “All the ‘storytellers’ are not storytellers,” he said. “You are not a...
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Stop Avoiding These 4 Marketing Automation Features
So you finally took the plunge and purchased marketing automation … six months ago.By now, you’ve integrated your CRM, set up a few basic drip nurturing campaigns, figured out how to effectively...
View ArticleWhy Cause Marketing Applies to B2B, Too
Yesterday, I stumbled across an article on Fast Company about an app called Charity Miles. If you’ve never heard of it, Charity Miles leverages corporate sponsorships to donate money to causes based on...
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5 Incredible Examples of Personalized Marketing
Personalized marketing is a highly effective but woefully underutilized strategy. Even though it’s easier than ever to provide relevant marketing materials to different audiences, most marketers simply...
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The Top 11 Must-Use Features of Marketing Automation
I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their...
View ArticleIntroducing the New Salesforce Connector
Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that will be released to all customers over the next couple of weeks. With the...
View ArticleYour Guide to Easy Data Migration with Marketing Automation (Part 1)
I think we can all agree, moving is easily one of the least fun experiences ever, in any capacity. I finally decided to move from Athens (GO DAWGS) to Atlanta, and given that I’ve had to move every...
View Article4 Keys to Writing the Perfect Sales Email
According to ICD, we’re spending an average of 13 hours emailing each week. For sales and marketing, the number skyrockets: email is now the most common method to communicate internally and with your...
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The One Major Factor Undermining Your Marketing
There’s no question that the world of online marketing has become an increasingly visual place. The demand for visual and video content is booming, promotional emails are graphics-heavy, and websites...
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