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4 Steps to a Successful Lead Qualification Model
So, what exactly is an automated lead qualification model, and how can it benefit you?Despite being one of the most powerful features of marketing automation, the lead scoring and grading model is also...
View Article2015 Content Marketing Trends: 4 Predictions from the Experts
Last week, Pardot hosted a webinar featuring a round-table-esque discussion between some of the most respected minds in the content industry: Ann Handley, Joe Pulizzi, and Jay Baer. Moderated by our...
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2014 Marketing Stats to Help You Plan for the New Year [Infographic]
It’s the most wonderful time of the year — to look back at 2014 research, statistics, and trends to see how the marketing industry progressed over the past twelve months.And progress it did! Thanks to...
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3 Marketing Lessons from Classic Holiday Films
Full disclosure: I’m a sucker for old movies. Even when the dialogues reach absurd levels of cheesiness and the plot lines are tied up nicely in completely irrational (albeit feel-good) bows, I can’t...
View ArticleThe Worst Word Ever: Killing the Email “Blast” (Part 1)
We all have that one word that makes us cringe when we hear it — our own worst word ever. Mine’s “blast,” a word I (quite unfortunately) hear or read every single day in the email compliance and...
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Build a Sales and Marketing Super Team in 4 Steps [Video]
We know, we know — it’s the end of the year, and sometimes all you want to do is watch a minute-long YouTube video instead of reading an entire blog post (and I’m not even going to bring up long-form...
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3 Lessons Marketers Can Learn from Vintage Holiday Ads
Marketing has changed a lot since the first print ads appeared in American newspapers in the early 1700s. Gone are the days of catchy jingles and text-heavy magazine ads, but that doesn’t mean modern...
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9 B2B Webinar Ideas for the New Year
With only three days left in 2014, we’re running out of time to start planning our marketing strategies for the new year — but that certainly doesn’t mean it’s too late to start coming up with new...
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3 Major Marketing Mistakes — And How to Reverse Them in 2015
2014 is quickly drawing to a close, and planning sessions for 2015 are already well underway. But as you head to the drawing boards for the coming year’s marketing campaigns, it’s important to look...
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The Worst Word Ever: Burying the Email “Blast”& Building New Relationships...
At this point, if you’ve read part one of my “worst word” series, you should shudder every time you see the word blast as it relates to email. Email blast! Email blast!Now that we’ve killed that word...
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3 Overlooked Ways to Increase B2B Landing Page Conversions
A top priority for many B2B companies in the new year will be to optimize any poorly-performing landing pages — but you probably don’t need to read a blog article to understand the benefits of shorter...
View ArticleGetting Started with Podcasting: A Guide for B2B Marketers
I haven’t listened to the radio since August. My round-trip commute takes three hours, but not once in the past five months have I so much as touched the radio dial. How, you may ask, do I weather the...
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Five Steps to Growing Your Business with Marketing Automation [New eBook]
It’s a common misconception: that marketing automation is a complex tool that a smaller marketing team would struggle to set up and maintain. In reality, marketing automation provides a number of...
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3 Surprisingly Effective Marketing Automation Ideas for 2015
Understanding and identifying your audience is the first step on the path to achieving marketing automation success. Once you’ve done that, the opportunities for marketing automation are endless. Many...
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5 Awesome Content Marketing Examples to Inspire Your Content This Year
A few weeks ago, I wrote a post summarizing a few content marketing predictions from thought leaders Joe Pulizzi, Jay Baer, and Ann Handley. During their roundtable discussion with Pardot’s own Mathew...
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2015 Buzzwords and Jargon: The Good, the Bad, and the Ugly
[A Dialogue with Your Editors]Molly: Buzzwords and business jargon — let’s face it, we’re all guilty of letting a few cringeworthy cliches fly from time to time. And, as the two main contributors to...
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Why You Should Be Creating a Quarterly Campaign Plan [Template]
While our posts this week have focused largely on the fun, creative aspects of the new year, from inspirational content ideas to annoying business-speak, it’s time to bring it back to a slightly more...
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The New & Improved Email Design Lookbook
At Pardot, we often get questions about email marketing and email template design best practices, which makes sense considering that 73% of marketers believe email is core to their business. In fact,...
View ArticleWhy IP Warming Is Like Your New Year’s Resolutions
Happy New Year, everyone! January always causes a marked change in my Facebook feed, of people declaring their new year’s resolutions and how they plan to stick to them. Fun fact, telling people your...
View ArticleThe 2015 Email Marketing Landscape Described in 16 Stats
In the world of a B2B marketer, one of the most exciting times of the year is when the previous year’s benchmark data is released. It’s not often that you get the chance to nerd out over new data...
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