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Campaign Creation with Marketing Automation [INFOGRAPHIC]
Have you been to an amusement park lately? One of those huge monstrosities like Six Flags or DisneyLand? If you’ve ever spent the day at one of these meccas of roller coasters and funnel cakes, you...
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Marketing Automation & Your CRM: The Dynamic Duo [White Paper]
When it comes to CRMs and marketing automation, marketers often have a lot of questions. What’s the difference between the two systems? Why would modern marketers need both tools? And most importantly,...
View Article5 Simple Content Marketing Secrets #Video
One of the most anticipated marketing conferences of the year is just a few weeks away: Content Marketing World.With 82% of B2B marketers reporting an increase in content creation over the next 12...
View ArticleJoe Pulizzi’s Top 3 Tips for Content Success
The other day, I had the pleasure of grabbing a few moments with Joe Pulizzi, founder of the Content Marketing Institute. Even in the midst of planning for the upcoming Content Marketing World summit...
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Marketing Automation & Your CRM #infographic
The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.With database volumes on the rise,...
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Email Marketing 101: Testing and Optimization
Like any online marketer, you invest a significant amount of time and effort into planning and executing effective email campaigns. From designing an attractive template to crafting the perfect call to...
View ArticleThis Week in Digital Marketing #video
In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:Man Promotes Tweet Complaining About British AirwaysA disgruntled airline...
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10 Content Marketing Mistakes (And Likely Reactions) [GIFs]
Content marketing has been a major focus in the industry for the last few years and takes center stage this week as Content Marketing World kicks off in Ohio.Despite it’s rapid growth in popularity and...
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3 Important Marketing Benefits of CRM Integration
When you pair a marketing automation system with a CRM, you’re doing more than creating a new system. You’re creating a supercharged marketing and sales tool, capable of improving lead quality,...
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CRM & Automation: The New Dream Team #video
There is no shortage of marketing and sales tools these days. It seems like there is no problem a business can encounter that isn’t claimed to be solved by a handful of new tools.However, marketers and...
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Marketing Automation 101: Self-Assessment
There’s no question that marketing automation can make the process of campaign creation a whole lot more, well, intentional. Marketers are no longer blasting marketing messages to the masses in hopes...
View ArticleMarketing is Valuable, but It’s Your Job to Prove It #Video
Only one out of every two B2B marketers agree that marketing’s financial value is clear to their business, according to a new Forrester Research report. What’s more, two-thirds of CMOs in the U.S...
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Unified marketing calendar now live
We are excited to release a unified marketing calendar that shows scheduled or past emails, social posts, events (via Eventbrite), and webinars (via GoToWebinar, WebEx, or ReadyTalk). A slimmed down...
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The Top 16 Content Marketing Quotes from #CMWorld 2013
If you were looking for the movers and shakers of the content marketing industry, there was no better place to be than Content Marketing World last week. B2B and B2C content marketers alike were struck...
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Top 4 Sales Benefits of CRM Integration
Last week, we touched on some of the marketing benefits of integrating your CRM with a marketing automation system, including improved lead qualification, better revenue attribution, and targeted...
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Are You Marketing with the Dynamic Duo? #SlideShare
Wondering how you can gain a competitive edge with your marketing? The answer isn’t as complicated as you would think.Rising above the competition doesn’t necessarily mean increasing headcount,...
View ArticleGetting Up to Speed on Connections 2013 #video
ExactTarget’s annual user conference is in full swing for the seventh straight year, selling out hotels and flooding the streets of Indianapolis with the country’s most passionate and innovative...
View ArticleEmail Preferences Page Link Can Now be Substituted for Unsubscribe Link in...
We have an exciting new change to announce! The Unsubscribe tag is now optional in Pardot emails; instead, clients can substitute the Email Preferences link to manage unsubscribes (note: either the...
View Article3 Signs of Customer-Centric Thinking in Traditional Advertising
When it comes to pervasive buzzwords, Connections 2013 had a hands-down winner: “customer-centric.”Even if you missed it splayed across the enormous screens (screens large enough to merit their own...
View ArticleUpcoming Webinar: The No BS Overview of Agile Marketing
Date: September 24, 2013 Time: 2:00pm EDTThe marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine...
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