If you’re a part of the Salesforce family, or attending this year’s Dreamforce conference, then you’ve heard about the “internet of customers.” Behind every device and every app, there’s a customer hoping to sell, service, and market in our new hyperconnected world.
With the introduction of Salesforce1, salesforce.com’s new customer platform (downloadable as a mobile app), developers, software vendors, and customers across the world can connect every device, every app, and all of their customer data using new APIs and mobile tools — making Salesforce1 the fastest way to connect everything, everywhere.
As a part of the salesforce.com family, Pardot has already been integrated into this next-generation platform. By downloading the Salesforce1 app, you will be able to see a list of your Pardot lead and contact records from within the app, including information like Pardot scores, grades, campaigns, comments, notes, and more.
After viewing a lead or contact record in Salesforce1, you can load three “cards”: activities, lists, and social information. You can drill into each of these to see more specifics, including email lists, social profile information, and a log of activities — all while you’re on the go.
In addition to integrating with Pardot, Salesforce1 will also allow you to do the following:
Put sales, service, and marketing data at users’ fingertips.
Instantly bring customizations like workflow, permissions, and sharing settings to mobile.
All custom objects, fields, and any app you’ve integrated or built declaratively can now be accessed on mobile.
Access the apps you’ve downloaded from the AppExchange from anywhere.
Note: existing Pardot clients will need to update their Pardot appexchange package to add the new Visualforce elements. See more about how to use Pardot in Salesforce1 here.