Dreamforce is next week (can you believe?!) and we’re sure you’re already deep in Agenda Builder planning your schedule. From product keynotes to Trailblazer panels, there are over 2500+ sessions at this year’s Dreamforce. That’s a ton of content!
Before you pack your bags and head to Dreamforce, make sure you register for these 5 can’t-miss sessions:
1) Salesforce Pardot: B2B Marketing on the World’s #1 CRM
When: Thursday, September 27th | 10:30 AM
Where: Marriott Marquis, Yerba Buena Salon 9
The age of intelligent marketing is here. If you’re like many marketers today, you are faced with disconnected tools that make your job harder. Thankfully, it doesn’t have to be this way.
Learn how Pardot customers like VMware and Lyft Business are transforming their organizations with AI, Analytics, and Account-Based Marketing all on one platform.
2) 3 Keys to Mastering B2B Email Like a Jazz Musician
When: Wednesday, September 26th | 2:00pm
Where: Palace Hotel, Ralston Room
If “personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands,” what’s a B2B email marketer’s roadmap? After years of designing Pardot’s B2B marketing automation tools and researching what works for users, it turns out the key isn’t more data, it’s your ability to see opportunities and improvise, just like a Jazz musician.
Join Cliff Seal as he helps you plot a course to greater use of personalization, automation, and testing through learning to trust yourself. The legends of jazz always delighted us in ways we never expected, and you can put your creativity to work in your B2B emails, too. (No scatting required.)
3) Make Data-Driven Decisions with B2B Marketing Analytics
When: Thursday, September 27th | 8:30am
Where: Marriott Marquis, Yerba Buena Salon 7
Reliable reporting is key to good marketing. It summarizes campaign performance, separating the good initiatives from the bad, and shows us the state of our marketing efforts. Reporting is essential, but if you want to really up your marketing game, analytics will take you to the next level.
Join us to learn why B2B marketers rely on Pardot and B2B Marketing Analytics to understand campaign performance, quickly interpret data, and optimize their go-to-market strategies. You will also hear from Trailblazers at SRS Acquiom to learn how they use B2B Marketing Analytics to effectively measure marketing’s impact on sales pipeline, and make informative decisions relative to top performing campaigns, the percentage of opportunities marketing influenced, and their top producing accounts.
4) Rethinking B2B Buyer Engagement With ABM, AI, and Analytics
When: Tuesday, September 25th | 12:30pm
Where: Marriott Marquis, Yerba Buena Salon 8
There’s no denying it, we have officially entered the Age of Intelligent B2B Marketing. With continued advances in ABM, AI, and Analytics technologies, today’s marketers have the tools to think beyond account segmentation, persona preferences, and individual behavior to also assess the context of the buying group before planning the mix of interactions and content needed to engage them. But how do you effectively leverage these tools to drive breakthrough performance?
Join Kristin Farwell, Research Director of Demand Creation Strategies at SiriusDecisions, as she dives into today’s marketing technology and discusses what you should be investing in to create the ultimate B2B marketing growth stack.
5) 5 Steps to a Seamless Migration to Pardot
Thursday, September 27th | 3:00pm
Palace Hotel, Ralston Room
The marketing team at InsideView needed a robust marketing automation system that could help balance classic B2B marketing tactics with newer account-based techniques. Unfortunately, their existing marketing automation system wasn’t cutting it.
Join Tracy Eiler, CMO at InsideView, to learn why integration, independence, and insight are the secret-sauce to marketing success. We’ll also include lessons learned and actionable tips from InsideView’s 8-week migration journey to Pardot. You’ll hear reasons to switch decision making processes, risks involved and how to address them, a migration path template, and implementation processes to ensure success.
Not able to attend Dreamforce? No worries! You can still get in on the action no matter where you are. Bookmark this link to live stream the Pardot Product Keynote on Thursday, September 27th.
